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What do you know about gold alloying?

You know your gold jewellery is 14k, or 10k, or one of the other many popular karat weights that exist, but what does it all mean? It all has to do with the amount, percentage to be precise, of pure gold content alloyed into jewellery

Walid Farouk

Egyptian woman animates cultures through handmade designs   

Style, in both the east and the west, is a way to express who you are without speaking. Style encompasses everything we wear. Together, with the influence of fashion and jewellery, costumes fulfil many of our aesthetic dreams and are a worthy medium for human creative expressions reflecting a culture and its social growth. Fashion …

Nihal Samir

Celebrate her Youth: An Initiative to Grow Bolder

With March being the month of women in general, and mothers in particular, many international brands are already lining up to salute females. Whether through special designs or with dedicated campaigns, local designers jumped on the wagon with few memorable shoots. Nonetheless, jewellery designer Jude Benhalim stood out amidst the trend by choosing to shift …

Daily News Egypt

Jaidaa Jewellery: synchronised design medley

Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …

Nayera Yasser

Indira: A global call for multicultural beauty

It is often argued that jewellery is the most intimate and personal piece of accessory. Small pendants, rings, or bracelets can sometimes operate as a skilled storyteller, narrating the most significant events in someone’s life. With that said, these emblems of individuality often tend to unfold another parallel story—the personal tale of someone else aside …

Daily News Egypt

Sandbox declares Specks a jewellery staple 

Influenced by the smooth specks of sand, which represent an element that often surrounds the everyday life of Egyptians in the most subtle way, Suhayla Al Sheikh has decided to put it under the magnifying glass in her own personal way. The founder of Sandbox drifted away from her previous inspiration by resorting to the …

Daily News Egypt

The archives series: a visual walk down memory lane 

More than seven years ago, an ambitious designer held her breath as she observed how a crowd of strangers reacted to the debut of her emblems of self-assurance and confidence. Her tokens of strength spoke in calligraphy and swayed with the colour of silver. It was not long until her stories of capable women, who …

Nayera Yasser

Amr Saad salutes the gentlemen with his first jewellery collection

A quick flip through the month’s regional fashion magazines would most likely end with a long pause in front of a geometrical creation of statement eyewear. With silver frames and unexpected silhouettes, the handmade piece of accessory is worthy of being categorised as an independent trend. From silver-screen celebrities to regional fashion experts, the memorable …

Nayera Yasser

Dima Jewellery introduces the future’s classics

While the room bustles with frantic movement and an entanglement of noises, her posture remains unchanged; with her back hunched in a protective method, her eyes squinted in concentration and her fingers moving rapidly amid shades of stones and masses of chains. For more than a decade, her name has been associated with timeless hammered …

Nayera Yasser

Ammanii brings cross-cultural jewellery to Cairo

In the mist of digital evolution and social media apps taking over the daily lives of millions around the globe, stories are told and shared in methods that were completely foreign a decade or two before. While reading a story is a common act that the majority go through without much thought, the decision to …

Daily News Egypt

Hayden & Co: Accessible Jewellery for big nights

Diamonds are often said to be a girl’s best friend; however, aside from the silver screen not many girls can aspire to have such rare companions. Shaddy Elian is a fashion entrepreneur that aims to shower the country with blinding jewellery without draining any wallets. Hayden & Co is Elian’s smart way to substitute diamonds …

Daily News Egypt