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Jude Benhalim: armour of confidence and individuality

She is a woman who is proud of her identity; yet, cannot find the right way to show it to the world. She has many dreams, but none of them include a life-partner that would curb the strength of her wings. She is many things; yet, one thing remains clear: she is anything but ordinary. …

Nayera Yasser

Egypt’s fashion industry takes an international leap for SS17

According to the world’s most prominent fashion experts, September is the new year of the fashion calendar. It is the peak time when trends emerge and designers fight for survival. The significant month gains its importance from the respectable line of international fashion weeks. From New York to London and Paris, every year the industry’s …

Nayera Yasser

Hussein Bazaza awakens the eternal beauty of Sophia, the Alchemist

She was born a princess: rich, beautiful, and influential. However, her power was always limited for it was only a matter of time before it would age. Princess Sophia lived during the medieval ages in Europe, when alchemy was both a vital science and method of art. For years, the princess searched for the elixir …

Nayera Yasser

5 fashion statements for summer 2016

Whether chilling on the beach or spending the night in one of the country’s biggest parties, fashion statements are important. While few local labels have already proven to be great wearable companions to all sorts of occasions, the year’s busiest season requires a few iconic pieces. This year Sahel has established itself as Egypt’s top …

Nayera Yasser

Haute-Tech Fashion: is Egypt ready to wear technology on its sleeves?

In 1999, model Shalom Harlow stood on a revolving platform while her classic white dress was completely transformed by none other than a pair of robotic arms. The shocking presentation was part of the late Alexander McQueen’s spring show and the beginning of a new era in fashion. Technology has greatly affected all aspects of …

Nayera Yasser

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The art of yarn dyeing: a talent at risk of being lost

  The long process of transforming original white fabric into the final product—the clothes we wear everyday—rarely crosses our minds. The fancy and unique designs, lace fabrics, and colourful cloths that form our day-to-day fashion all originated as white textiles. In one of the oldest dying factories, located in Old Cairo, yarn is still put …

Mohamed Omar