Lifestyle – Daily News Egypt https://wwww.dailynewssegypt.com Egypt’s Only Daily Independent Newspaper In English Fri, 28 Feb 2020 11:59:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 Egyptian jewellery manufacturers need to more focus on product innovation to compete globally: designer Omama Atef https://wwww.dailynewssegypt.com/2020/02/28/egyptian-jewellery-manufacturers-need-to-more-focus-on-product-innovation-to-compete-globally-designer-omama-atef/ Fri, 28 Feb 2020 11:59:59 +0000 https://wwww.dailynewssegypt.com/?p=723483 I created exclusive collection of wedding jewellery for Emirati princesses, says Egyptian-Italian designer

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Jewellery design is one of human civilization’s earliest forms of decoration, starting at least 7,000 years ago. The oldest known human societies like Ancient Egypt wore jewellery. In Egypt, the wealthy wore pieces made from precious stones and metals. The poor substituted these with painted clay, stones, shells, animal teeth, and bones. Naturally, jewellery design was transmitted across Egyptian generations and we have today brilliant creators in the field. One of those is Egyptian-Italian Omama Atef who made her way through this difficult profession, producing several collections of high-quality jewelleries. Daily New Egypt interviewed Atef to learn about her career in luxury designing and painting diamond portraits.

Could you tell us about yourself, and what first led you to work in jewellery designing?

Fortunately, I was raised in an artistic family that loved arts and culture. I spent my childhood in an environment that supports creativity. My father was an architect and my grandfather was a contemporary artist. I think my DNA is artistic!
I studied business and management in Cairo University. But after the graduation, I realised that I do not have any passion about business. So, I decided to follow my dream and to be a jewellery designer, and then I studied jewellery design.

What was your academic major?

I studied jewellery design in the Istituto di Moda Burgo in Milan [a private Italian school of fashion]. I got a Master’s in jewellery consultancy, and a Graduate Gemologist degree from the Gemological Institute of America.

How did your jewellery design journey start?

After my jewellery design study, I worked as a creative designer. After five years, I became a Head Designer in one of Egypt’s largest diamond companies.
Although I have been working in jewellery design for over 16 years, it takes time to produce a collection of high-quality pieces that can compete in the market of jewellery. I believe I could make special jewels for women.

How could you change jewellery design from a hoppy into a profession?

It is not easy to be as professional designer, as you should improve your skills through hard work. I’d like to thank all my managers who believed in my talent and supported me through my career path.

Did your migration to Italy contribute to enhancing your talent?

Absolutely, moving to Italy and becoming an Italian citizen was an important phase for me and my career. It helped me have good opportunities that enhanced my career, as well as open my own business, Diamond Art Studio, in Venice city. It also helped me have direct contact with important brands in the sector that present high-end jewellery and deal with the most important art collectors in Europe.

Why did you start painting diamond portraits, and what are the stories you want to tell through your work?

Diamonds and gemstones are always my passion. They come from the nature and then are recut by human hands. I express this relationship between human and nature through my contemporary art of luxury artwork.
My paintings are magnified facets of real diamond and gemstones, inspired by abstract and symmetrical patterns of diamonds.
My artistic message is “Inside every one of us a real jewel like a diamond.”

Have you got a scholarship to study jewellery design?

No, my family believed in my talent and encouraged me from a very young age to develop my skills. They paid for my studies in jewellery design. “From that moment on, I knew that designing would be my future.” This was the greatest scholarship!

Have you worked with any international brands?

Absolutely, I have a great collaboration with Parisian high-end jewellery designers, which enhanced my design.

What are the international exhibitions you have participated in?

I’ve participated in many big exhibitions in high-end jewellery and art, including the Vicenzaoro jewellery show and the Baselworld show for watches and jewellery. For me, the best show was the Vicenza Jewelry Museum.


Can you tell us about your design style, and what makes your collections unique
?

In facets, my design relies on freedom in creativity with consideration that the designs should be attractive enough to meet the expectations of clients besides target costing.
For me, technical accuracy is the most important part that makes a jewellery unique.

Does wedding jewellery control the size of demand used in the design?

Actually, the emerging trend of wedding jewellery is gaining momentum in the market. It positively contributed to the market growth. Women when choosing their jewellery are focusing on the latest trends of necklaces, hairpins, and bangles. The customisation of such products is an important factor that can likely increase the market growth.

How does your typical working day look like as a jewellery designer?

The perfect working day starts early morning, as it’s the best time for designing and painting. Some days are more busy than others, but it’s never the same, which is partly why I love what I do. It’s always different and new. It is out of the routine!

What’s your favourite self-made piece of jewellery and why?

Every pieces of my jewellery are the best ones for me because I put a part of my soul and inspiration in it.

How many collections have you produced so far?

I’ve produced a lot of collections. I have abundant amounts of designs in different styles. They are my treasure.

What are the most materials you use in your design?

Combining different materials, metals, and colours are necessary for creating a good piece of jewellery. The more important thing is how can you use them in design.

What is your favourite diamond shape?

I like all the shapes of diamond. However, I prefer the trillion cut diamond because it has three equal sides.

Have you ever got an unusual design request from a customer?

I have created an exclusive collection of wedding jewellery for an Emirati princesses. The collection included a masterpiece necklace inspired from the desert snake with Burmese rubies hanging inside and around. It was legendary!

Have you seen the jewellery of Tutankhamun, or read any books about pharaonic jewelleries like Jewels of the Pharaohs by Cyril Aldred?

Of course, I have seen Tutankhamun’s collection to deepen my knowledge about the ancient Egyptian civilization. I have many books about jewellery by Egyptologists. Cyril Aldred’s book marked each treasure’s history, and discussed how each jewellery was made and who by, as well as the materials used.

How do you see the jewellery industry in the Arab world?

The Middle East and Africa region is expected to witness significant growth in this sector. The jewellery design in the UAE and Saudi Arabia is very unique and world-famous. I believe this region can contribute significantly to the market growth in the coming period due to the presence of huge gold mines and the emergence of the UAE as the largest diamond trading hub.

How do you see the jewellery market in Egypt?

Egyptian jewellery industry was hit hard after the Arab Spring. The political turmoil that followed led to a decline in the value of the country’s currency, and foreign reserves fell to record lows.
From my point of view, jewellery manufacturers need to more focus on product innovation by leveraging the demand for cross-cultural jewellery designs. Additionally, they should invest more in raising the quality of production, improving craftsmanship, and adopting new technologies.

As a designer, from where do you draw your inspiration from?

I am a visual learner, so what I see inspires me. It could be anything; pattern, building, or artwork. My last collection “The Carnival of Venice” was inspired by the Venetian Gothic Architecture.

What are the upcoming trends in jewellery design?

As the lifestyle changes, jewellery trends do. Usage of gold chains and necklaces is no longer limited to one gender. Men and women wear rings, plain gold chains, and anklets as a fashion statement. Additionally, growing acceptance of jewellery among men is another factor propelling market growth.

Who are your favourite designers?

The Italian fashion designer Donatella Versace and surrealist artist Salvador Dali. They are very inspiring.

What challenges do you face in your work?
Every one face different challenges from time to time. But if you are passionate enough about what you are doing and really pour yourself into it. You will find the chances to move forward and be successful.

What are the international awards you have received?

In 2007, I received the Award for Excellence by HRD Antwerp for “The Mask of Gold”.

What do the Arab jewellery markets lack to compete with Europe?

The global market is very competitive and fragmented due to the presence of many key manufacturers. The product innovation through new manufacturing technologies can help Arabs to compete globally.

Are Arab women different than Europeans when it comes to jewellery?

In fact, there are differences between them. The Arab women love to acquire a luxury jewellery with a rich character for their strong culture aesthetic. So, the luxurious brands are heading towards the Arab markets. They are well versed about their culture and traditions.
As for the European women, they are more fashionable and stylish. They look for the simplicity in jewellery design and a different piece with a story to tell. They like to know from where the stones came from and what inspired the design.

Do you have any expansion plans for your studio in 2020?

I plan to expand in different markets and collaborate with more brands, as well as participate in international exhibitions of high-end jewellery.

What advice would you have for young jewellery designers?

I advise them to never forget their origins, improve their skills, and follow their dreams. Do what you Love!

About 48% and 28% of potential investment and jewellery consumers, respectively, cite lack of trust as a significant barrier. That could be mistrust around fake or counterfeit bars and coins, product purity, or the trustworthiness of some retailers. The World Gold Council highlights opportunities for gold for those working in both retail investment and jewellery markets.

What advice do you give to people when buying gold and jewellery?

For consumers, be aware about authenticity of the metals and gems used in the jewellery pieces. Buy gold and jewellery from trusted brands.

The increasing global focus on sustainability in the fashion industry has also raised questions about the environmental impacts and ethics of jewellery, can you provide a guide for jewellery lovers, and how can they buy ethical jewellery?

From my point of view, the most basic aspect of ethical production that the manufacturers are not only following the authenticity standards and transparency. It is one of the most difficult to achieve because most metals and minerals come out of the poorest regions on the Earth, and pass through multiple hands on their way to the end consumer, most without any traceability.

For consumers finding jewellery made by companies that make an effort to make a difference, there’s more than the joy of wearing a beautiful thing. It is not easy, but more and more jewellery companies are creating ethical jewellery. And as long as consumers continue to ask for it, ethical jewellery options will continue to grow.

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The Doodle Factory: Fashion with Impact https://wwww.dailynewssegypt.com/2020/01/07/the-doodle-factory-fashion-with-impact/ Tue, 07 Jan 2020 11:00:57 +0000 https://wwww.dailynewssegypt.com/?p=718520 While warriors are often expected to be adults who excel at defensive tactics and survival strategies, the champions at the heart of this particular brand are far more inspiring

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“For the believers; the ones who stand for humanity, fun, creativity and expression. For those who empower others. The brave who play the way children do. For those who have a bit of fun and give a lot of love,” that is how the two nontraditional visionaries behind the Doodle Factory define their target audience.

While warriors are often expected to be adults who excel at defensive tactics and survival strategies, the champions at the heart of this particular brand are far more inspiring. The home-grown ready to wear and lifestyle label is built around the innocent doodles of exceptional children, who fight for basic human rights every day.

After carving a niche positioning for their notebooks and accessories, Yasmine Khamis and Farah El Masry decided to leap into ready to wear garments with a bold, colorful, and unforgettable debut collection. Called “The Fun, The Brave and The Inspired” – the collection addresses those who do not only stand by the brand’s core principles; but are also willing to wear them out loud.

“When we first started we offered lifestyle products; such as notebooks, laptop cases, and small bags. However, we thought that these products were not enough to eloquently communicate the brand’s concept. We needed something that was used more often and that could deliver a statement in a straightforward manner,” said Khamis.

According to Khamis, the CEO and Co-Founder of the Doodle Factory, they kept brainstorming about how to further develop the brand to carryout their message louder until one of their mentors came up with the suggestion to expand into apparel. “That was a year ago, at the time I was full of doubts; but, I am glad to see that it has all worked out at the end.”

With the slogan for this campaign being wear your heart on your sleeves, buying a piece from this collection is a direct act of support; wholeheartedly,  to the extent of wearing it on your clothes. Accordingly, the artists behind the collection’s patterns are both inspiring and outstanding.

As the brand’s co-founder and creative director best describes it, the team’s primary goal is to elaborately express the brand’s value to the market; for people to wear what they believe in proudly. The Doodle Factory stands for believing in humanity, creativity, freedom, seeing possibility in the most unexpected places, and expression. “Our target audience does not share a specific age or background; instead, they share the same beliefs with us and would like to wear them out,” said El Masry, passionately. 

“We normally fund health, education, and shelter-related causes. Each collection focuses on one of these pillars.” Khamis added “for this collection we chose to focus on health. While I was still searching for partners I received a call from Yassin Abdelghaffar hospital with a collaboration proposal. I was instantly interested in knowing more. After visiting the hospital and meeting the staff, I knew that their tremendous efforts as a local NGO and hospital deserved support.”

For the brand’s first collection of garments, the designers selected a number of vibrant abstract and floral doodles sketched by kids who fly in the face of Hepatitis C every day. Their colorful paintings were then further developed by the team into statement patterns and finally modern dresses, jackets, and trousers.

With their network of acquaintances who had clothes factories, the two entrepreneurs started developing their first collection of garments. Even though finding mutual understanding and dealing with traditional manufacturers was not easy, the collection took only one year between design and production.

“The challenge has always been how to make the best out of the doodles that we receive. It is a long process of selecting the best elements, colors, and shapes. We create many patterns, then filter them, and select the strongest. At the end, we work towards something that is creative, true to the children’s spontaneity, and still appeal to customers,” said El Masry.

However, expanding into a new product was yet another obstacle to be surpassed, “A lot of the people that we worked with couldn’t fathom the nature of the collection. For example, the dyeing house could not understand why we mixed orange, blue and green.” Khamis added “they also did not welcome our eccentric patterns easily. They kept asking us many times to rethink our designs. At a certain point, they even changed the blue into gray because they thought it would be more appealing.”

According to the brand’s creative director, they were quite confident about these color combinations and how far they would suit the current season. “For example, purple is quite trendy this season; meanwhile, mustard is very fitting for autumn. The blue might not be tradition for the season; yet, we were keen on including a bold element.” Meanwhile, according to their research of international runways and which colors they were embracing, even the blue did not end up being too odd during the current fall/winter season.    

Synonymous with the collection’s name, the collection’s ambassadors were carefully selected to represent it. After juggling names of those who can fit the brand and embody the collection’s ethos, the founders chose to involve their social-media followers in the quest. People’s votes chose singer Mirelle Mokhtar for fun, Farida Salem for brave, and Tara Emad was unanimously defined as inspired. “We thought that it would be impossible to reach Tara and bring her on board. Yet, with the help of our PR agent Nesma El Shazly, we got to her,” shared Khamis excitedly.

Looking forward, Khamis intends to focus on making the best out of the brand’s recent expansion into apparel and take baby steps further into the winter before launching their next collection in time for the spring/summer season with a new cause. In parallel, “I hope that we would reach the Middle Eastern market soon since we’re already testing tactics to expand regionally,” concluded the CEO.

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A Wearable Journey from Darkness to the Light https://wwww.dailynewssegypt.com/2020/01/07/a-wearable-journey-from-darkness-to-the-light/ Tue, 07 Jan 2020 10:00:01 +0000 https://wwww.dailynewssegypt.com/?p=718521 The dreamy collection translates the designer's notion with contemporary wings, symbolic eyes, and striking silhouettes. Despite depending on dainty materials such as tulle and chiffon, the gowns are eloquently expressive and powerful.

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With the 21st century’s pace constantly gaining momentum and demanding longer hours of work, creatives are often the first to dance too close to the flames. After battling with the agony of depression and creative blocks, one designer chose to make his personal struggle and victorious come back a wearable tale to be admired and shared.

Maison Saadi’s latest haute couture collection – De l’ombre à la lumière – is an honest narrator of the past two years, which witnessed the designer’s journey from complete darkness to light. According to Ahmed Saedi, the designer of the line, this collection is the closest to his heart as it represents a personal achievement.

The dreamy collection translates the designer’s notion with contemporary wings, symbolic eyes, and striking silhouettes. Despite depending on dainty materials such as tulle and chiffon, the gowns are eloquently expressive and powerful.

At the forefront of the collection, Saedi’s star design is a red gown with sharp pleats, strikingly dramatic shoulders and empowering presence. In parallel, a certain white and beige ensemble matches an optimistic fluffy high-low tutu skirt with an intricately embellished top, which is decorated with a centered eye as an ode to the importance of looking forward.

With that in mind, the collection embraces a light colour pallet in general. Between a white gown with a corset top and an over-the-top pink gown with dramatic pleated combo of wings and tail; De l’ombre à la lumière is loud, robust, and articulate.

Originally an engineer, Saeedi has always been attracted to fashion ever since a young age. Therefore, his transition to fashion naturally took place in 2012, when he unleashed his postponed design capabilities to concoct his debut collection.

-END-       

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Azza Fahmy pays homage to the Mamluk era https://wwww.dailynewssegypt.com/2020/01/02/azza-fahmy-pays-homage-to-the-mamluk-era/ Thu, 02 Jan 2020 12:00:56 +0000 https://wwww.dailynewssegypt.com/?p=718151 “As the peak of the renaissance of Islamic art, the Mamluk era was very rich in art and design. This made the Mamluk era a very rich source of inspiration,” says the designer

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A walk through the streets of Cairo is often as educational as a history class; one that is told by ornaments, proud woodwork, and eloquent mosaics. Amidst the long-standing buildings, intricate statues serve as honest historians while elaborate carvings preserve the ancestors’ tales till the end of time. The eventful lives of Sultan Hassan, Al-Salih Najm Al-Din Ayyubid, and Shajar al-Durr have been recounted many times in an uncountable number of ways; nevertheless, some chronicles can never cease to inspire.

Local jewellery master, Azza Fahmy, chose to delve into the peak of the renaissance period in Islamic history, the Mamluk era, to narrate 12 stories of love, victory, and determination. Borrowing ancient patterns and star motifs from Cairo’s internationally-acclaimed monuments, Fahmy bridged the gap between the present and the past with 18 karat gold and sterling silver adorned with diamonds, sapphires, rubies, pearls, and semi-precious stones such as black onyx, lapis, and green amethyst.

“The Mamluk era was a very rich one in art, design, inlaid woodwork, enamelled glass, calligraphy, marble panels, and metal work. This made the Mamluk era a very rich source of inspiration, the challenge was translating inspirations from architectural elements to wearable art and jewellery, but I was excited to take on this challenge,” said the designer about her latest collection.

The Mamluk era has always been deeply intertwined with her five-decade long career. While the earliest workshop she has ever worked at gave her an intimate view of The Funerary Complex of Sultan al-Mansur Qalawun, her brand’s logo was later inspired by a Mamluk emblem. However, this long tango between history and modern conception only reached its peak in 2016 at the residence of the Egyptian ambassador in London.

The ordinary night took an unexpected turn, when Fahmy was approached by Omnia Abdel Barr, who holds a doctorate in Mamluk architecture and works at the Victoria and Albert museum. In minutes, her earlier infatuation with the ancient era paved the road to a long-awaited passion project. According to the designer, Abdel Barr won Fahmy’s attention when she asked her to rescue the Mamluk Minbars by designing a piece inspired by their architecture and donate a percentage of the profits to the restoration process.

Aside from the financial contribution, Fahmy is also a firm believer in design’s role as a cultural ambassador. “Design is one of the ways that cultures and history are translated to today’s generations in a modern way, so I feel very proud when I’m the reason to educate my wearers about a certain poet, a Sultan, or a monument; I feel happiest when a client asks for the Rumi bracelet or the Sultan Hassan necklace. It’s also a documentation of our history in a different way,” explained the designer.

Even though, they initially sat to discuss methods to save them, the designer soon drifted away towards a whole collection. After a series of bus trips to visit historic Cairo whether with her team or Abdel Barr, Fahmy dedicated two years to this personal and unique collection. 

“I got my inspiration from all aspects of the Mamluk monuments and architecture such as domes, minarets, minbars with their inlaid woodwork, Mihrabs with their intricate mosaic marble panels, calligraphy, famous muqarnas structure which transition the domed shape into the square shape of the room, and all floral and geometric motifs which decorated their walls,” Fahmy said passionately.

A true celebration of heritage, the collection was unveiled in time for the designer’s 50th anniversary of using jewellery as a medium for expression and self-discovery. Matching its grand message and rich sources of inspiration, the Mamluk collection was launched at the museum of Islamic Art in Cairo.

Displayed right next to the monuments that inspired and dictated their details, few star pieces such as the Qawsun Necklace, pierced with arabesque pattern and an eight-point star, and the Qalawun Cuff welcomed Fahmy’s guests.

Being an avid part of the creative process, Fahmy’s 50 years of experience reflect on the intricacies of this collection. “Throughout the past 50 years I’ve visited a lot of countries and have been exposed to many cultures, which educated me a lot on how to enhance my design and how to translate the different aspects of culture and history to wearable jewellery and art.” The designer added “this wide exposure taught me how to look at different things that are not jewellery related and imagine them as a piece worn on a woman.” 

When asked, Fahmy attributes the longevity of her career to her unwavering passion and love for what she does “it is what drove me to be here today and what still pushes me to continue and to look forward to future collections and more designs.”

As she is about to start a sixth decade in the business of jewellery design, Fahmy is very optimistic with the quality of designers emerging in Egypt nowadays and happy with the rising interest in design and crafts. As for her near-future plans, in line with celebrating the brand’s gold jubilee throughout 2020, “we are working on very exciting collections and we will be doing different activities in the spirit of the celebrations.”

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SADAFA rebirths mother of pearl as authentic Egyptian craftsmanship https://wwww.dailynewssegypt.com/2019/11/09/sadafa-rebirths-mother-of-pearl-as-authentic-egyptian-craftsmanship/ Sat, 09 Nov 2019 11:30:23 +0000 https://wwww.dailynewssegypt.com/?p=713486 Designed by Dina El Sheikh and Amr Abdel Hadi, each bag is an ambassador of the country’s culture and heritage.

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Once again homegrown accessory brand, SADAFA, has managed to transform craftsmanship into a collectable accessory that women around the world can fancy. Inspired by the country’s culture and heritage, the new collection, Redefined, borrows its significance from a rainbow of catchy colours. Taking up to 250 hours of artisanal mastery, each clutch is handmade with precious mother of pearl.

Designed by Dina El Sheikh and Amr Abdel Hadi, each bag is an ambassador of the country’s culture and heritage.

The brand’s name is derived from the word ‘sadaf,’ the Arabic word for mother of pearl, which is the main material used for most of the designs. According to the founders, the utilisation of mother of pearl in Egyptian craftsmanship has been common since ancient Egypt. Moreover, during the Islamic era, Egypt witnessed a leap in the craftsmanship, when geometrical woodwork became popular in furniture and musical instruments. The accessory brand has redefined this old artistry by reimagining it through today’s fashion trends and contemporary aesthetics.

The duo are also firm believers in the necessity of pushing boundaries of Arabesque craftsmanship and introduces it to the global audience, which has already expressed eagerness. The bags have already been spotted at several star-studded occasions around the world.

The brand’s list of fans include the likes of Actress Jessica Lucas in Cannes Series event promoting her show The Murderers, Director Nadine Labaki at the Cinema for Peace Gala in Berlin, TV Presenter Raya Abirached at Vogue Arabia’s London supplement event, Lebanese Model Jessica Kahwaty at the National Museum of Qatar, Actress Laila Eloui at Al ANBA News event in Kuwait, Actress Arwa Gouda at the Cairo Design Awards, and Actress Amina Khalil at El Gouna Film Festival.

 

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Sa Studio Champions Happiness Through Design and Quality https://wwww.dailynewssegypt.com/2019/11/09/sa-studio-champions-happiness-through-design-and-quality/ Sat, 09 Nov 2019 11:00:19 +0000 https://wwww.dailynewssegypt.com/?p=713485 The homegrown Boho chic brand resonates with simple uniqueness. While seeming simple in design, their clothes stand out amidst uniformed high street clothes. From linen capes to maxi shirt dresses, the Founder Sarah Fouad is keen on giving her clients something memorable to say the least.

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It might be time for the fall season, but everyone’s wardrobe can still welcome one more garment that can dance in the wind and bring comfort during the warm Egyptian sun. Inspired by nature and made of authentic materials, Sa Studio is a proof that clothes can advocate movement and inspire good times.

The homegrown Boho chic brand resonates with simple uniqueness. While seeming simple in design, their clothes stand out amidst uniformed high street clothes. From linen capes to maxi shirt dresses, the Founder Sarah Fouad is keen on giving her clients something memorable to say the least.

Therefore, the designer collaborates with local illustrators to generate original patterns for each and every collection; constantly focusing on different subjects. While the brand’s Spring-Summer 2019 collection tells stories of family, identity, and femininity coloured by nature’s hues of green, yellow, and white, the Fall-Winter 20 collection, which is still currently in production, promises a more intriguing theme.

The brand offers a wide spectrum of ready to wear clothes as well as casual footwear. While the designer prides herself for her unwavering selection of high-quality and sustainable fabrics, she also manufactures her footwear in Egypt.

According to the designer, her aesthetic has developed to include comfort and traditional patterns in her personal journey through her own style. After starting her career as a designer, beginning with the same patterns she was use to, Fouad has engrossed herself into Egyptian society as a source of inspiration for her designs.

The happy brand – as the founder describes it – focuses on delivering a unique experience to its clients, starting from the designs to the quality of the fabrics and even the customer-friendly online shopping service.    

The brand was first launched in 2017, all while Fouad was still studying for her fashion degree. Her debut collection featured 43 pieces and three footwear designs, which has only paved the road to a promising career ahead.

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Laila Wahba finds femininity between vintage & modern https://wwww.dailynewssegypt.com/2019/11/09/laila-wahba-finds-femininity-between-vintage-modern/ Sat, 09 Nov 2019 10:30:12 +0000 https://wwww.dailynewssegypt.com/?p=713381 An evident shift from her regular aesthetic, this collection is a quest to find femininity in today's modern world. According to Wahba, her biggest challenge was to maintain a soft feel amidst sharp suits and mainstream everyday sneakers; to offer women timeless sophistication.

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Women of today are continuously asked to be practical, multitasking, and minimal. In a world where women wear suits more often than dresses, the notion of femininity is rapidly developing to keep pace with all what females have managed to achieve in the past decade or two.

Between ambitious careers, motherhood, and being a supportive partner – women today have hectic schedules that demand putting in double their regular effort just to survive until the next weekend. With that in mind, fashion designers have been hesitant in regards to what constitutes the modern female uniform.

Like many other fashion and jewellery aficionados, Laila Wahba was determined to reach her own interpretation. In time for the summer season, the local designer came up with a strong, soft, and classy solution for women who aim to remain on top of their games. Based on the recent evolution of femininity, the collection presents bold gold statements coupled with soothing neutral stones. The combination of multiple textures and colours eloquently delivers the designer’s vision.   

An evident shift from her regular aesthetic, this collection is a quest to find femininity in today’s modern world. According to Wahba, her biggest challenge was to maintain a soft feel amidst sharp suits and mainstream everyday sneakers; to offer women timeless sophistication.

Rich in details, each piece cherishes meticulous craftsmanship. From the undoubtable vintage feel of the collection to the fine finishes and various textures, the summer collection blurs the lines between what is vintage and what is modern.

Despite her usual modern aesthetic, the designer admits that her father’s antique collection has had an obvious impact on her work. The self-taught designer started creating her own jewellery at the early age of 12 before quitting her job years later to pursue her dream on a full-time basis in 2012.

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Greek designer celebrates ideas by turning findings of Socrates into wearable gowns https://wwww.dailynewssegypt.com/2019/11/09/greek-designer-celebrates-ideas-by-turning-findings-of-socrates-into-wearable-gowns/ Sat, 09 Nov 2019 10:00:01 +0000 https://wwww.dailynewssegypt.com/?p=713447 The SS20 Collection Marked the Designer's 11th Anniversary

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Built during 444–440 BC, the ancient Greek Temple of Poseidon at Cape Sounion has been gracefully overlooking the sea at a height of almost 60 meters for centuries. Its high pillars are a testament of the country’s intellectual and archeological wealth; making it a destination that people from opposite sides of the world travel eagerly to see.

After 11 years of elaborate storytelling through stitches and patterns, Designer Mary Katrantzou chose to tell a personal story at her own home land. Her latest collection Wisdom Begins in Wonder is a love letter written by the designer about her country’s heritage.

Presented at the temple at Cape Sounion outside Athens earlier this month, the collection is an embodiment of the designer’s eye for details and patterns as well as the country’s wealth of science and progression. Known for her smart utilization of striking patterns, Katrantzou turned the thoughts of various Greek pioneers – such as the findings of philosopher Socrates – into wearable gowns.

Proud of growing up in a country that has always thrived on ideas and their power to change the world, the designer’s collection is a tribute to the biggest and most brilliant ideas in the Greek history. Therefore, she was keen on creating clothes that are intricate and capable of palpitating; having a life of their own on the catwalk.

According to the designer, this show was the most personal to her, given the fact that it was organised in collaboration with children’s charity Elpida of which she is patron. Furthermore, proceeds from the ticket sales of the show were donated to the organisation.

Using a strong colour pallet, the collection features the season’s most popular hues and more. From purple to canary yellow, emerald and sky blue – each of the gowns presented an independent painting. In parallel, the designer utilised trendy materials such as feathers, satin, fringes, and sequins.

With that in mind, the designer’s patterns told many stories. Between trigonometry, physics, biology, and theology – Katrantzou left nothing out, not even Greek astrological maps.   

Being the first event of its kind to be held at the Temple of Poseidon since it was built in 400BC, the fashion show attracted industry experts and VIP guests from across the world. Therefore, the designer wanted to create an experience as authentic as possible.

As the models walked through the picturesque monument, music composed by the Greek composer Vangelis serenaded the crowd. According to the designer, the acclaimed musician was her first choice.

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Zeinab Khalifa: Egyptian female goldsmith uses philosophy to make jewellery https://wwww.dailynewssegypt.com/2019/10/11/zeinab-khalifa-egyptian-female-goldsmith-uses-philosophy-to-make-jewellery/ Fri, 11 Oct 2019 11:37:45 +0000 https://wwww.dailynewssegypt.com/?p=710585 Young generation seeks fame rather than mastering the profession

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Jewellery designer Zeinab Khalifa was born in 1965 and studied philosophy at the Faculty of Arts, Ain Shams University. She grew up in the neighbourhood of Attaba, Cairo, which was distinguished, according to Zeinab, as a commercial district to which women flock from across Egypt. During her childhood, she was visually affected by the jewellery worn by Nubian and rural women, as this art is highly linked to the cultural and social environment.

Daily News Egypt interviewed Zeinab Khalifa to learn more about her journey in the jewellery world.

How did you enter the field of jewellery design?

After studying philosophy, I studied contemporary sculpture. For many years, I participated in local and international exhibitions and galleries. During this period, I sculpted some jewellery and this was my start to learning about jewellery and goldsmith workshops.

What about your first workshop?

In my first workshop, I learned how to create silver and gold chains. after that I learned welding, and since then, my relationship with workshops started. It’s now a part of my personality.

How did your philosophy studies affect your jewellery design?

My study of philosophy has influenced my whole life, not just jewellery, because it is based on the critique of common ideas of art, religion, and relationships with others.

Through my studies, I learned how to deal with different personalities in the gold market.

Also, my study helped me create different jewellery designs that suit various cultures.

Jewellery is always a part of Egyptian women culture since ancient times. Jewellery exists from the beginning of mankind since it reflects each culture and people’s relation with nature.

Does jewellery reflect one’s environment?

Certainly, everyone/s environment is reflected in their jewellery design. environment also determines the materials used when making pieces. The value of each material used in jewellery also determines a woman’s willingness to buy it either as an accessory or a saving tool. Therefore, you can find that many old jewellery works are without stones or inscriptions as they reduce weight. These aspects were considered by gold jewellery designers, unlike silver jewellery, which are cheap and flexible. They were used to record historical events.

What are the problems of the gold market now?

El Sagha (gold shops), one of the oldest gold markets in the region, located in Gamaleya, adjacent to the famous area of Khan Al-Khalili, is now in its worst condition. I blame Egyptian jewellery makers for this since they don’t care about the markets they come from. Gold workshops now avoid El Sagha and move to other locations.

I don’t think that we should live in the past, but development will not happen without preserving the ethics of the profession and the market. Young designers can only learn this through working in the market, like El Sagha, which is a part of Egypt’s history. Moving away from our heritage led us to where we are now. We now lack skilled jewellery creators.

The state should also listen to the problems of jewellery makers and traders. I believe small gold workshops should be tax exempted. Major manufacturers should help the gold market remain strong in terms of production and maintenance.

When will you open your school for jewellery design?

Zeinab Khalifa School is my idea to preserve the profession and support a generation of young skilled goldsmiths. I aim to open it at El Sagha to attract young people interested in the industry. It should be in this area because it will be the first of its kind.

Some jewellery manufacturers do not care about teaching young designers fearing competition, but on the contrary, skilled young people can be an addition to them.

I took steps to establish the school by registering it at the Ministry of Social Solidarity.

Seeking finance, I approached the Industrial Modernization Centre, affiliated to the Ministry of Trade and Industry, and the Sawiris Foundation for Social Development, but I have not received any responses yet.

What do you think about the market’s dependence on foreign labour?

There are already companies and factories that rely on skilled foreign labour. Personally, I am not against them; we can make use of cultural exchange between different cultures and communities, such as India, Croatia, Thailand, and European countries.

The market should be open to all nationalities in order to learn modern technology in the field. The diversity enriches the profession and creates competition.

What are the most famous exhibitions you have participated in?

I have participated in many exhibitions inside and outside Egypt. I have also organised a jewellery gallery at Regis University in the United States.

Did these exhibitions have certain themes?

They all were about presenting countries’ heritages in a modern way.

But ideas must be developed in a sophisticated manner and not be trapped in heritage. Heritage may limit creativity, but at the same time I avoid copying western or modern ideas without giving them a local taste.

What about your contributions in films?

I have designed jewellery for actresses in the film Sarikat Sayfeya (Summersaults), directed by Yousry Nasrallah. I studied the characters very well to know the psychological and social aspects of them.

I also participated in the film Al Asleyeen (The Originals). One of the characters was a Pharaonic king, so I studied Pharaonic jewellery and made nearly 50 pieces of jewellery for this film, including crowns, rings, necklaces, and bracelets.

I designed the Umm Kulthum pin which appeared in the film Khayal Maata (Scarecrow). The original one was gifted by the Shah of Iran to Umm Kulthum.

Do you design your work yourself or rely on assistants?

Through many years of experience and education, I have been able to manufacture jewellery pieces through various techniques, but I also have a group of skilled workers that I depend on.

Is it important that a designer make the whole piece of jewellery by them self?

No, it’s not important. There are different production steps and techniques. Some techniques require years of experience. However, it is important for the designer to have full knowledge about the nature of materials, such as gold, silver, and copper, and to know the different techniques of designing.

Do jewellery designers face any problems with intellectual property?

The law on protection of intellectual property rights must be activated. Some of my works were imitated in small workshops and sold in the market.

How did high prices of raw materials affect your business?

We have certainly been affected by the price hike of raw materials, especially since most of the tools we use in shaping and crafting are imported.

What advice can you give to young designers?

I advise young designers to be serious in what they do. Some learn the profession without being interested in it.

This profession needs perseverance, patience, training, and continuous learning.

Zeinab Khalifa did not emerge out of nowhere. We spent a lot of time and effort to learn this profession. When I started, there were no women working in this field. We didn’t seek fame. We were serious in our work and this is what makes us different. Many young people want to be famous before they even start and learn the profession.

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Serena Williams mother-daughter duo rocks NYFW runway https://wwww.dailynewssegypt.com/2019/09/13/serena-williams-mother-daughter-duo-rocks-nyfw-runway/ Fri, 13 Sep 2019 13:30:37 +0000 https://ww.dailynewssegypt.com/?p=707884 Only less than a week later, Williams failed to win the United States Open, but she and her daughter did win the New York Fashion Week.

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The tennis ace, Serena Williams brought her daughter onto the runway at New York Fashion Week on Tuesday, as she displayed her latest collection under the S by the Serena fashion brand.

Only less than a week later, Williams failed to win the United States Open, but she and her daughter did win the New York Fashion Week.

Two-year-old Alexis Olympia Ohanian Jr made her runway debut in her mother’s arms, dressed in a black shirt, colourful Nike sneakers, with an adorable high ponytail. 

The mother-daughter duo strutted down the catwalk following Williams’ presentation of her S by Serena Collection created to celebrate “women who turn fear into courage and doubt into confidence.”

“It’s really important for me to be all-inclusive. I really love the word inclusivity and not exclusivity — I think that’s just better,” she told Glamour backstage. “I think it’s so important for everyone to feel like they can see an outfit and think, ‘Oh, that looks like me and I feel good in it.’ It doesn’t matter what colour they are.”

The 37-year-old tennis star showed herself to be a fan of bold prints, in hues like purple or bright blue, or in black and white. And she is also clearly partial to bright colours, as in one hot pink ensemble that was part midriff-baring pantsuit, part long skirt.

The most prominent part of her runway, took place when two models wore the same outfit side by side, one in a plus size and one not.

Williams noted later on the red carpet that she her intention was “to show diversity of all colours and all backgrounds and all sizes — just beautiful women.”

According to AP, Burke praised Williams’ runway for being truly diverse. “I love Serena,” she said, adding that fashion is “another world for her to conquer.”

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Rihanna showcases her Savage X Fenty in New York Fashion Week https://wwww.dailynewssegypt.com/2019/09/13/rihanna-showcases-her-savage-x-fenty-in-new-york-fashion-week/ Fri, 13 Sep 2019 13:00:25 +0000 https://ww.dailynewssegypt.com/?p=707880 Not just super models, the crowd was entertained by Halsey, Migos, Tierra Whack and DJ Khaled, who rocked the New York Fashion Week.

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Rihanna’s inclusive lingerie brand Savage X Fenty exhibited on runway Tuesday night, as part of New York Fashion Week.

Not just super models, the crowd was entertained by Halsey, Migos, Tierra Whack and DJ Khaled, who rocked the New York Fashion Week.

“My vision for the Savage X brand has always been having women feel confident and expressing themselves,” said the musician turned entrepreneur, in a video showing behind the scenes of the design process posted on Amazon Fashion, where the collection is offered.

“There’s no rules with designing lingerie. You can go as comfortable as you want, you can go as sexy as you want,” she added.

Rihanna’s line ranges from comfortable (but stylish) leisurewear to ornate satin and lace lingerie, with a push-up t-shirt bra and a lace-up bodysuit among the bestsellers.

“We want to make people look good and feel good,” Rihanna said in a press release. “We want you to feel sexy and have fun doing it.”

The event was streamed on Amazon Prime, and photos from the red carpet shows plenty of celebrity attendees, including super models Gigi and Bella Hadid, actors Vanessa Hudgens and Hailee Steinfeld and musicians Kehlani, Saweetie and Kacey Musgraves.

In 2018, Rihanna also showed Savage X Fenty has shown at NYFW. Rihanna’s fashion show was characterised by truly diverse casting.

The Fenty brand has consistently prioritised inclusivity, from the groundbreaking shade range of her Fenty Beauty makeup line to the broad size range of her Fenty fashion house at LVMH, unusual for a luxury brand.

Rihanna also made history when she launched Fenty, becoming the first black woman to head an LVMH brand.

As her business portfolio expands across the fashion and beauty industries, Rihanna is making a very clear point: For Fenty, diversity is not a trend.

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Photo shoot of Colleen Darnell pays tribute to Zelda Fitzgerald https://wwww.dailynewssegypt.com/2019/08/22/photo-shoot-of-colleen-darnell-pays-tribute-to-zelda-fitzgerald/ Thu, 22 Aug 2019 06:00:16 +0000 https://ww.dailynewssegypt.com/?p=705720 Darnell’s looks are extremely unique, provoking any photographer to capture her photo, says photographer

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As time goes on, out lifestyle pace gets faster while modern clothes and technology prevail; yet, it freezes for Egyptologist Colleen Darnell as she decided to stay still in vintage serenity of early 20th century. The passion of the epoch queen was recently captured by the lens of the photographer Menna Hossam, to bring the world a photo shoot reviving the authenticity charm of the last century.

“Ode to Zelda” is the second photo session Darnell has this year in Egypt. The US Fashion aficionada is known for her passion of dressing in vintage clothes of 1920s to 1940s, which captivates number of photographs to document her beauty and unique style.

The well-known fine art and fashion photographer shares Darnell the same vintage passion as classics own her heart out of the belief, they hold a magical secret. Driven by the history frenzy, Hossam reached out to Darnell to have her second photo shoot in Egypt.

The Yale graduate, is currently teaching Egyptian art history at Naugatuck Valley Community College. She has spotlighted a number of Egyptian discoveries in her researches, and published a number of papers about Ancient Egypt’s various eras.

“I’m all about vintage style, and Darnell is all about vintage! Her looks are extremely unique, and she provokes any photographer into capturing her photo,” Hossam told Daily News Egypt.

Inspired by the first American Flapper, Hossam dedicated her session to the veteran American novelist, Zelda Fitzgerald.

Unlike the expected plot of an Egyptologist photo shoot taken by an Egyptian photographer, the project was not captured by the Pyramids, nor at any of the Ancient Egyptian historical spots.

“I thought it wold be so expected and repetitive to have the regular photo session over viewing the Sphinx or the Pyramids behind her. Away from the hassle it would take to have the permits, I mainly wanted to focus on her style, look, and photogenic face,” Hossam explained.

For one and a half months, Hossam has been preparing for the project, intensively looking for an appropriate location, before her eyes laid on a downtown apartment owned by Dakhli West El Balad, a specialised locations platform.

“It was too old, yet magical!” she enthusiastically said.

According to Hossam, from the moment she stepped inside the timeworn apartment, she visualised the whole shoot in her mind. “I already knew about the two outfits, she would wear, and with the old timeworn décor, and the fading colours, I made my mind up into choosing this location,” she added.

Hossam added that Darnell gave the ultimate happiness any photographer can ever have while capturing a celebrity, which is “trust.”

“She gave me the full trust to direct her into whatever I want, which gives any photographer the ultimate happiness,” she concluded.

   

All photos taken by Menna Hossam

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Tiyi graces Mall of Egypt and City Stars https://wwww.dailynewssegypt.com/2019/08/04/tiyi-graces-mall-of-egypt-and-city-stars/ Sun, 04 Aug 2019 17:12:30 +0000 https://www.dailynewsegypt.com/?p=704401 However, she aims to expand locally first with stores in Cairo Festival City Mall, Almaza, and Mall of Arabia during the coming two years.

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The minimal surroundings reflect the straight lines and sharp cuts of the clothes displayed. In parallel, the marble walls encompass a wide spectrum of bold colours and monochrome patterns. Inspired by a long-gone but never forgotten Egyptian ancient queen and grandmother of Tutankhamun, Tiyi, the emerging designer, celebrated the long-awaited grand opening of its first two flagship stores last week.

The sustainable, ready to wear brand is the brainchild of Anne Marie Kirollos, a young Egyptian designer on the path to redefine local craftsmanship. With a 400m store in Mall of Egypt and another in City Stars Mall, Kirollos in partnership with Baraka Group plans to develop her fashion-forward venture into an international brand. However, she aims to expand locally first with stores in Cairo Festival City Mall, Almaza, and Mall of Arabia during the coming two years.

“With our determination to create a well-established fashion brand that can compete in the European and African markets, launching Tiyi has taken a long time and effort in order to first position it well in the local market,” stated Kirollos with a confident smile as friends and fashion experts congratulated her.

While compliments and words of support were shared repeatedly with a rainbow of soft drinks in hand, pop music played in the background as the industry’s most recognised experts and influencers flocked through the doors of the two stores on two consecutive nights. Simultaneously, the displayed collection flew off shelves and shopping bags soon found their way to the wardrobes of multiple proud owners.

Concocted by the designer’s vivid imagination, the new collection narrates the ancient queen’s voyage through the Nile. Through the modern utilization of Tulle Bel Telli and seashells, the details of each garment reflect the authentic beauty of local craftsmanship on the banks of the river.

Kirollos comes from a long line of fashion aficionados. The promising fashion designer grew up in her family’s renowned textile and garments factory, where her mother Marrie Louis designed and manufactured her high-end line of ready to wear clothes.

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Maram Borhan designs couture roses https://wwww.dailynewssegypt.com/2019/08/04/maram-borhan-designs-couture-roses/ Sun, 04 Aug 2019 17:08:03 +0000 https://www.dailynewsegypt.com/?p=704392 During the blossoming season, her eye was caught by nothing less than natural art. 

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For as long as she can remember, she has been a true art enthusiast, her earliest memories are often intertwined with calculated brush strokes and mesmerizing color pallets. Her eye for silhouettes and textures has always guided her life’s milestones; leading her from one art-fueled venture to the next.

During the blossoming season, her eye was caught by nothing less than natural art.  Roses are symbols of strong structure and delicate detailing, a result of the universe’s tendency to create beyond imagination. Their poised beauty was both an inspiration and a mentor for the avid artist.

Maram Borhan is a bridal designer, who decided to try a change of lanes and create a dreamy haute couture collection for the SS19 season. The Golden Rose is her tribute to nature’s favorite darling, roses. The delicate collection addresses femininity and intricacy through a precise choice of fabrics and cuts.

“From splendid embroideries to signature structural flounces, my aesthetic is all about luxury and elegance,” said the designer about her fairytale-like designs.

Using silk mikado, tulle, and lace each design elaborately speaks of Borhan’s understanding of delicate petals and light movement. Faithful to the slightest hints of movement, the couture dresses are a natural deviation from her signature bridal gowns. Meanwhile, Feathers, sequins, glitter, and embroidery reinforce the designer’s tendency to weave whimsical creations.      

The designer’s unquestionable steady steps towards becoming one of the Egypt’s leading fashion professionals were quite predictable from a very young age. “When I was young I was in love, not with fashion, but with art. At some point, it transformed into a love for fashion. I was drawn to fashion – I watched a lot of shows and editorials; that is how it all started.” Borhan added “I have a solid base when it comes to fashion due to my retail experience at The Boutique. I have a very strong visual memory; I can remember a dress for ten years after I’ve seen it once.”

Borhan’s fashion career took off in 2009 after establishing The Boutique, a shop specialized in evening and bridal dresses. With eight years of experience, she chose to take a leap and start her own label. “I don’t design with anyone particular in mind; instead, I only imagine someone very feminine and poised. I try to channel class through my work, and ideally I would like the woman wearing my dresses to embody that same spirit,” explained Borhan.

Starting in 2017, Borhan ventured into the competitive fashion industry with a ready-to-wear collection. However, it was not long before brides started approaching her for custom wedding dresses. “My clients felt that I had a different edge that I brought to the market, which mainly consists of my signature embroidery styles and structured ruffles,” said Borhan.

Even though she has already managed to cement her name in the world of bridal fashion, the designer admits being more attracted to haute couture. “Haute couture is what I call ‘the art of fashion,’ where innovation and creativity are perfected into the finest level possible,” said Borhan admiringly. 

Borhan’s selection of fabrics is often a reflection of her desire to blur the lines between art and fashion. “I am all about lace, tulle and beading. Lace is versatile and expressive as a medium for me and I will never get tired of working with it.”

“I love incorporating feathers, sequins, glitter, and embroidery in my designs and I really enjoy layering as well. As for prints, I personally prefer to experiment with textures as opposed to prints,” she said about the leading stars of her SS19 collection.

As traveling is her main source of inspiration, the designer hopes to see her designs everywhere around the world soon. “From the amazing nature in Italy, to the window displays in Paris, to the textiles discovered in one of my many trips to Spain, or the energy of fashion week in New York – I draw inspiration from a range of influences,” concluded the designer.

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Dolce & Gabbana Bring Back the Goddesses to the Valley of the Temples https://wwww.dailynewssegypt.com/2019/07/23/dolce-gabbana-bring-back-the-goddesses-to-the-valley-of-the-temples/ Tue, 23 Jul 2019 11:00:35 +0000 https://www.dailynewsegypt.com/?p=703309 In parallel, the collection included something for everyone – a proof of how well the designers know their haute couture clients. With a clear commitment to the concept of grandeur, the collection embraced sophistication with a number of slender and divine ensembles.

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Armoured with a regal pair of arch and bow, adorned with elaborate gold petals and carrying intricate portraits of graceful ancestors on the hem of their dresses – a troop of models became fashion-forward Italian ambassadors for one magical afternoon. Sicily’s Valley of the Temples was the backdrop of the year’s biggest fashion spectacle thanks to Dolce & Gabbana. With the Mediterranean Sea in the far horizon, the valley harbours the most complete complex outside the Parthenon.

According to one half of the Italian duo, Domenico Dolce, the Alta Moda collection is a manifestation of love and excellence. Something that was translated into the extravagant fabrics and extremely-detailed workmanship. Over the duration of many months, 125 luxe ensembles were put together by the house’s team of artisans, dressmakers and jewellers.

Inspired by the historic venue, the collection is fit for ancient Greek and Roman goddesses. With that in mind, one of the most memorable dresses was designed with a certain reference in mind – Elizabeth Taylor’s 1963 iconic depiction of Cleopatra and her grand vehicle. The well-fitted black gown features a plunging neckline clasped by a golden snake.

In parallel, the collection included something for everyone – a proof of how well the designers know their haute couture clients. With a clear commitment to the concept of grandeur, the collection embraced sophistication with a number of slender and divine ensembles.

From the draped dresses to the eye-catching gold embroidery and filigree headpieces, the dresses did not leave a window for vagueness. Furthermore, few looks featured pieces of ruined sculptures worn as headpieces. Meanwhile, they resonated with the Greek and Roman appliques and accessories used to decorate simple dresses.

Starting from enchanting white looks, the colour pallet grew more dramatic as minutes passed by. The darker shades also played a supportive role for a number pf picturesque patterns to shine out.

The unforgettable showcase was part of a three-day event organised by the Italian designers to introduce their vast collection of womenswear, menswear, and accessories to an international clientele and media. The fashion extravagance was also accompanied by a number of local performances and theatrical attractions.

With that mind, the most challenging aspect was in fact acquiring the city’s mayor approval to utilize the UNESCO World Heritage site and turn it into a fashion runway – a seemingly simple task, which consumed two years of negotiations and paperwork. 

The Sicilian air of spiritual calmness and beauty highly influenced the designer’s aesthetic and led to a much more sophisticated and dreamy collection. A rather-needed shift after last year’s incident of cultural clash, which caused a last-minute cancelation of D&G’s Chinese Show.

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Menna Khalil, Virginia Woolf Counters Bipolar Disorder https://wwww.dailynewssegypt.com/2019/07/23/menna-khalil-virginia-woolf-counters-bipolar-disorder/ Tue, 23 Jul 2019 10:00:28 +0000 https://www.dailynewsegypt.com/?p=703314 "People with bipolar disorder usually go about 10 years before being accurately diagnosed. Treatment can make a huge difference," says designer

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Their first encounter was a mere coincidence. During yet another morning lecture, the name Virginia Woolf was brought up by a rather excited lecturer. Even though Menna Khalil knew the name then, she could not fathom the reasons behind his excitement.

As part of her academic course, Khalil read Mrs Dalloway. Time flew by as she got absorbed by the eloquent pages of this classic memoir. Nevertheless, it was not until she reached the very final pages that she could anticipate an approaching friendship, which she was about to share with the coveted novelist.

Evidently touched by Mrs Dalloway’s letter to her husband before she commits suicide, Khalil followed her professor’s advice and read “The Waves” only few months after.

Fast forward more than a decade later, Khalil, who is currently a well-established jewellery designer, has recently launched her latest collection. Inspired by Wolf’s “The Waves”, the collection is an ode to a great female novelist and a friendship weaved with novels.

“Virginia Wolf’s work was psychologically deep, feminist, melancholic, paradoxical, poetic and very touching,” explained Khalil about what makes Woolf a generous source of inspiration.

According to the jewellery designer, the past year was rather transformative for her. “I found out that few of my close friends are bipolar.” Khalil added “I started reading about bipolar disorder as well as the difference between it and borderline disorder. While doing this I revisited “The Waves” and from there the vision of the collection became clear to me.” 

Known for its profound depiction of human psychology, the short novel deeply touched the designer. “The world is entire, and I am outside of it crying, oh save me from being blown forever outside the loop of time,” said the English novelist in her literary masterpiece. 

Based on the writer’s struggle with engulfing emotions, the designer interpreted those waves with a collection of statement jewellery. Khalil utilised her signature sterling silver, rose gold plated copper, and Turkish gold. Meanwhile, she also incorporated rose gold sheets, glass, 150 D epoxy, and acrylic.

In parallel, the collection is adorned by an assortment of natural stones such as white quartz; pearls; shells; aquamarine; mother of pearl; moonstone; labradorite, and amazonite. Furthermore, she used her personal collection of sand, corals and seashells, which she has been nurturing for the past decade.

Together, these intriguing materials were the designer’s tools to symbolise the novelist’s journey. “The raw stones and knotted threads symbolise the stones, which she knotted around her feet before she downed herself.” Khalil added “the colour palette in general was dominated by white, blue, silver, gold, and rose gold sheets as a depiction of the sun’s rays reflecting on water.”

After years of collecting materials for a mysterious project, the collection itself only took a month and a half to be executed. Consisting of 21 items, the collection includes sets of earrings, necklaces, bracelets, rings, and anklets.

Aside from its artistic aesthetic, the SS19 collection also conveys a grand message. “Psychological disorders are underrated. People do not understand the symptoms and how to deal with them,” said the designer, who was moved by Woolf’s independent and silent struggle.

Khalil’s collection was accompanied with an editorial photoshoot, which aims to explain the difference between various disorders and visually explain the contradicting mood swings of bipolar disorder such as mania and severe depression. Meanwhile, she also shed light on the disorder’s triggers.

“Bipolar disorder tends to get worse if it is not treated. People with bipolar disorder usually go about 10 years before being accurately diagnosed. Treatment can make a huge difference. Plenty of people with this condition do well; they have families and jobs and live normal lives,” explained the designer passionately.

With a grand message interlaced with each design, Khalil wishes to see this particular collection travel as far as possible to create greater awareness waves.

As for her near-future plans, she is currently focused on establishing her own independent workshop and gallery. Meanwhile, she hopes to rekindle her painting skills and integrate them in her upcoming designs.

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Jewellery in Nubian spirit https://wwww.dailynewssegypt.com/2019/07/12/jewellery-in-nubian-spirit/ Fri, 12 Jul 2019 16:00:19 +0000 https://www.dailynewsegypt.com/?p=702542 I want my jewellery to portray national heritage; some stars wore my works during Ramadan dramas: Nabil

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Born in Nubia, specifically from the village of Maria, she fell in love with Nubians and their heritage. She complemented her passion with study to design jewellery with a Nubian spirit to preserve its identity and keep pace with the changes of the era to produce a costume with a national character.

Hagar Nabil graduated from the Faculty of Fine Arts, Department of Decor and Interior Architecture in 2003, and received her master’s degree in decoration and a doctorate in ancient Egyptian art.

After graduating, she worked as a decorative engineer. In 2005, she went to study jewellery and learned about ancient Egyptian religion and hieroglyphics at the Faculty of Archaeology in order to understand the significance of ancient art pieces and to use them in pieces of jewellery. She received several grants from the UAE and the European Union to study the art of jewellery. Daily News Egypt interviewed Hagar Nabil, the transcript for which is below, lightly edited for clarity:

How were your first steps toward art?

I liked painting and art from a young age. My first wish was to join the Faculty of Fine Arts after high school. I achieved my dream and studied in the Department of Interior Decoration and Architecture.

How do you approach jewellery design after working in the field of decoration?

The study of arts is close, and the foundations of design with all the arts are fixed, and my studies of interior architecture exposed me to theatre and its decorations, which was close to the art of jewellery.

At the doctoral stage, I studied in the Department of Art History, which allowed me to see various arts. I studied Pharaonic and Islamic styles, Arabic calligraphy, the art of jewellery, and the art of ceramics. In fact, it was an opportunity to enrich my culture from every art, including the art of jewellery.

But the story began as a student, as I liked to wear pieces of my design, I put ideas and elements of the Nubian environment into them. I made them at silver shops near college in Zamalek.

What bothered me so much was that I found these pieces in the shop’s products, because I would love to wear my own pieces and my designs.

Unfortunately, there is no intellectual property right in Egypt that protects the rights of designers, and we still suffer from that.

Did the Nubian environment affect your work, be it decoration or jewellery?

I did not live in Nubia, because I belong to the old Nubia that was displaced, but I inherited it as part of the family’s legacy of the pieces of jewellery, clothes, customs, and traditions that are still our own.

I inherited the love of jewellery. Nubia is rich with its jewellery and costumes. Gold is also famous in Nubia. Nubia in Coptic language means gold, so Nubia was the place where ancient Egyptians brought gold. Hence, it was called the land of gold.

What materials did the Nubian jeweller use?

Nubian ornaments were originally gold and then gold was replaced with silver, but there are still a few, as Nubian women love gold. With the decline of economic conditions, they began to use copper tipped gold.

Did the Nubian jeweller leave many ornaments?

Unfortunately, many pieces of jewellery bearing the Nubian heritage were sold, smelted, and re-put in new gold works, and a few of them remain in museums.

How did you move into professional life?

After graduating from college, I met one of the Nubian ladies and she owned a shop selling jewellery and accessories in Zamalek. She admired my work and I started designing for her and doing the pieces in her own workshop.

My work was accepted and was popular among the ladies, and I produced for many of them.

She advised me to turn to jewellery, and indeed I studied the design of jewellery and learned more by visiting the workshops. I also identified different types stones and met the best workers in each stage of jewellery making.

I dealt with industrialists and learned at the hands of a Jewish jeweller of the highest form in his time, I learned the art of gold and silver from the beginning, from the determination of the calibre through to the casting and the formation to complete the implementation of the piece and the polishing and installation of stones.

Were you designing and making your own pieces or using the help of workers?

I stayed for a long time until the revolution dealing with a workshop and only created the designs.

I did not implement any pieces of jewellery myself, but I learned a lot from this and other people and studied every corner in the field, which enabled me to move to a new stage in my life, especially after this craftsman stopped working after the revolution.

I also suffered a lot from people stealing my designs and imitating them in the market, so I had to rely on myself and start a new training phase to implement in my own workshop.

How did you start?

I received a grant from the UAE to study the basics of jewellery, and then got courses in design at the Jewellery Technology Centre at the ministry of commerce and industry.

I also received a grant from the European Union for the design of jewellery under the name of the Prime Project to promote training among generations in Mediterranean countries.

For a year and a half, I was trained to carry out the pieces myself without any intervention from anyone. It was an important stage to gain experience in implementation and to create my own style.

After that, I owned a special workshop, and I have a factory that implements my designs and sometimes I try to implement some of them. It is important that the industrialist feels that you can dispense with them and that you have the experience to carry out any piece of jewellery.

What are these “motif” elements and Nubian forms that you use in your work?

Most of my pieces tend to carry Nubian heritage, as it was linked to the environment and life so all of its elements are composed of the triangle to express the Nile water or the pyramid. I also use the sun in two forms, one of triangles, and another made of circles. I also use Nubian art in abstract.

What pieces of Nubian jewellery did women prefer to wear in the past?

Nubian women were so proud of their jewellery that they wore a part of it during their long hard days in the field.

The bride wore the palm or the rings and bracelets connected to them with a chain covering the back of the hand, and the woman wore the “story of the Rahman” and it is one of the pieces presented to the bride for marriage, a piece of triangular gold placed on the front and worn only by married women. The groom also offers his bride in morning an anklet made of silver.

The Jagged necklace is the most important piece for the Nubian bride, consisting of six flat pieces and round gold beads, in the centre of which is the main medal. Most of the gold beads in Nubian jewellery originated in the Pharaonic era.

The Nubian woman wore the “pia” necklace, a symbol of the grand stature. The pia consists of six phalanx-shaped pendants, which together form a complete girdle engraved with prominent stars and crescents. The famous Nubian olives are placed between the necklaces.

The Nogar necklace is one of the most common pieces for Nubian women. It was used as an antidote to envy, resembling tablets decorated with five-pointed flowers.

What is the technique the people of Nubia use in making jewellery?

They use carving on metal whether for protruding designs or engraved designs, or using meals in simple forms in Nubian jewellery, which is limited to only the outer frame of the piece.

Nubian jewellers have also used stone paste in studs in pieces of jewellery instead of precious stones.

The enamel was not used in the jewellery of Nubian women, rather, I used it in pieces to keep up with modernity and is met with demand by the younger generations

What are the disadvantages of Nubian jewellery?

I cannot say disadvantages as every art has elements that govern it and its people, but I can point out that the cutting of Nubian ornaments such as folk ornaments, which are large and heavy, are no longer met with demand by women currently.

How would you address people abroad if you had to?

I see that the best thing I do in my designs is to convey the spirit of the Egyptian Nubian environment in my work, and the Egyptian environment is rich with arts, including the jewellery of the Pharaonic, Nubia, folk, Islamic, and Coptic eras.

I try to design pieces of jewellery bearing the national character and Egyptian content to reach people and foreigners admire arts that they have not grown up with.

An example is the art of Naguib Mahfouz; he started local then became global. He used language and the Arab warm heritage in his work, and it was admired.

The same goes for making jewellery, which reflects Egyptian heritage.

I travelled extensively abroad and I wore a costume of my design, and it was admired by Arab women, and some of them asked me to make them similar pieces.

Indeed, I executed some of the designs they asked me to do, and that happened in many countries such as Kuwait, Qatar, Jordan, and Saudi Arabia.

How did you face inflation and the low purchasing power of citizens recently?

I have tried a lot to reduce my profit margin, especially since the artistic aspect is more important to me than the commercial aspect. The high prices of raw materials led to the high cost of jewellery pieces.

But I also produce pieces of jewellery according to the ability of customers and I have a variety of raw materials. The implementation of the piece of gold with another metal is preferably silver or copper-plated gold.

Most of my clients prefer to wear gold-plated copper pieces.

What were the most important requests of artists you worked with?

Recently, there has been an increased demand by artists for Nubian jewellery, some of which were the beginning of my dealing with diamond-cut pieces, but they changed their minds and preferred to wear the Nubian heritage of gold and silver.

Some female celebrities have pointed out that they wore pieces of your design in Ramadan. Tell us more about that.

Heba Al-Abbasiri wore my Cobra necklace and earring from the Queen’s collection that combines the lotus and the snake. She wore it during the events of TV series “Alamet Estefham” (Question Mark). I consider her the mascot of this collection.

Wafaa Amer has also worn a Nubian earring during the events of the series of “Hekayty” (My Story) 2019. International artist Elise Lebec also wore an earring and necklace of my design.

Eman Al Sherif, Director of Corporate Responsibility at the Egyptian Banking Institute at the Central Bank of Egypt also work a necklace and ring from the collection “Al-Tali” during the World Conference of Entrepreneurship in South Africa. She received compliments by many attendees who saw her wearing the pieces, according to her.

Others who wore my work were Maha Bahnasy, Dina Nosseir, Asmaa Abou El Yazed, Sahar Noah, and others.

What is the most important collection you launched?

They were “Allah Mahaba” (God is Love), “Beit Nuby” (Nubian House), “Al Maleka” (The Queen), and “Al Tali” (Next).

The collection of the queen combines the lotus flower and the cobra, which – in the ancient Egyptian civilisation – symbolises the daughter of Ra and his eyes. Cobras were placed on the crowns of the kings of Egypt and above their brows to protect them. Cobras protected Ra from the forces of chaos and darkness.

Why have you not tried to work at major jewellery companies?

Working in big companies kills creativity and transforms the designer into an employee, and deprives the designer of his moral right to develop design ratios, to the point that he cannot put his name on his designs and people never know who the designer is.

Designers are restricted and will only be able to implement their ideas under the directions of the marketing department. Companies are always looking for “high-selling” pieces, which turns creative work into a business.

Additionally, when you work on your own you are establishing your own brand, and you have the right to risk introducing new products with ideas which differ from the market, and that gives success another taste.

What is the next step?

I am thinking of creating an jewellery exhibition with a flair of different arts, bringing together the pharaonic, Islamic, folk, and Nubian designs and so on.

What is your advice for new designers?

Studying, reading, and not rushing. Designers need more time to gain experience, as well as learning and going through many experiences.

A quick success means a quick failure.

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Manoya: A Handheld Tale of Three Friends https://wwww.dailynewssegypt.com/2019/07/10/manoya-a-handheld-tale-of-three-friends/ Wed, 10 Jul 2019 14:00:23 +0000 https://www.dailynewsegypt.com/?p=702374 "The 3 of us work together to add or remove elements from the design so the idea does not belong to only 1 of us; instead, it belongs to the 3 of us," says 1 of the co-founders

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It is often believed that a woman’s bag is where all of her biggest secrets hide. While the pockets may harbour daily gadgets, the very bottom is the exact location of honest mirrors and trusted beauty products. Furthermore, it is also where her notes often go to rest.

As many magazines have already posted one article after another about what can be found in the bags of celebrities, women still walk around carrying their own versions of essentials.

Aside from its components, the grand title of the season’s IT bag has been juggled back and forth between the world’s biggest high-end households for decades. Nevertheless, local alternatives have been making noticeable progress toward taking hold of that hall of fame.

Ever since their days in school, the three best friends have made it a habit to exchange ideas, jokes, and accessories. Between the group’s first designer bag – which they all naturally shared – to their business break through May Aly, Noha Aly, and Yasmine Abo Youssef are true partners in crime, fashion, and business.

It was an ordinary day in 2014, when the three sat together and designed a bag. Their collective interpretation of what makes a good bag design soon caught the attention of their peers and family. It was not long until the three decided to give their creative whim an official definition. 

“The attention and encouragement we received from our community encouraged us to establish our namesake line Manoya,” Noha Aly explained, adding, “When we sat together to decide upon our brand name, we agreed to use a combination of letters taken from our names, so we came up with Manoya.”

Rather than taking a premature leap into the business, the three partners chose to study their next moves and become acquainted with the world of bags before proceeding.

“We worked really hard to learn about leather manufacturing, quality, and design. We learnt how to overcome logistical and financial obstacles ahead of launching our first collection,” said Noha Aly nostalgically.

The first collection of polished leather, sleek forms, and an evident balance between tradition and futurism came out in 2017. Their well-prepared entry into the fashion scene, guaranteed a fast sprint to the top.

Manoya’s minimal sophistication and geometrical aesthetics were positively welcomed by a wide spectrum of loyal clients. Aside from the design side, Manoya’s bags have also managed to occupy a prominent positioning due to their sustainable quality and promise of long-term durability.

“All of our bags are made from 100% genuine leather. We select the best Egyptian tannery partners, whose exports of leather are renowned for their calibre,” Noha Aly stressed, adding, “We use nickel or gold-plated brass hardware in a lot of our designs.”

This commitment to deliver a special and valuable product is also reflected in Manoya’s strive to combine international fashion trends and Middle Eastern heritage. With that in mind, the three design musketeers borrow elements from all aspects of their surrounding culture and art scene.

For example, their personal admiration of geometric designs and intricate patterns, is vividly reflected in their signature designs. Simultaneously, the three designers also find certain geometrical shapes – such as the hexagon – quite versatile to be instilled in their identity.

“Each of us individually comes up with an idea and when we all agree on an idea that we want turn into reality we all have to sit together, brainstorm, and then create an initial draft of it,” Noha Aly added, further explaining, “The three of us work together to add or remove elements from the design so the idea does not belong to only one of us; instead, it belongs to the three of us.”

According to the partners, their mission is to build a durable-handbag brand that Egyptian women would be proud to wear. Meanwhile, they also want to compete with high end designers worldwide and expand Manoya so that it can be well known internationally.

“At some point we want people to look forward to every design and every new collection. We want our clients to realise that Egypt can design and produce pieces that confidently stand tête-à-tête with international leather goods,” shared Noha Aly.

More evidently, Manoya was recently selected to be one of the finalists competing in the 13th annual Independent Handbag Designer Awards in New York. Being the only Egyptian brand selected for this award, the three partners are more encouraged than ever to gear up to their upcoming collection.

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Huwa: 1st Egyptian Brand to Join Pitti Uomo https://wwww.dailynewssegypt.com/2019/07/10/huwa-1st-egyptian-brand-to-join-pitti-uomo/ Wed, 10 Jul 2019 13:00:52 +0000 https://www.dailynewsegypt.com/?p=702373 Pitti Uomo is one of the most prominent and well-established platforms that celebrates men's clothing and accessories. Based in Florence, Italy, only the best brands are hand selected from around the world to join the festivities.

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Fashion design is a language that has managed to transcend all boundaries for many centuries. While people use fashion every day to represent their characters and personalities, designers use it as a creative tool for a higher level of expression.

With that in mind, it is no surprise that designers often flock toward prestigious events to not only showcase their work, but also to come in contact with different creative ideas from around the world.

Pitti Uomo is one of the most prominent and well-established platforms that celebrates men’s clothing and accessories. Based in Florence, Italy, only the best brands are hand selected from around the world to join the festivities.

This year, a home-grown brand managed to cement its presence in the international event. Huwa packed its oriental aesthetic and Egyptian heritage only to spread it across Florence.

Being the first Egyptian brand to participate in this event gave Huwa unprecedented recognition in the local market as well as an eye-opening experience while being surrounded by the world’s top-notch titles.     

Created back in 1972, Pitti Uomo is the global crossroads for trends, new ideas, and a well-known launch pad of innovative men’s fashion and lifestyle projects. This year, Pitti Uomo had 30,000 visitors in total, 1,770 brands, and over 18,500 buyers from 100 foreign countries.

Huwa choose to display a selection of their latest SS’19 collection, ‘Astrology’. The metaphoric collection subtly redefines the famous zodiac signs through focusing on the characteristics of each horoscope. The collection includes necklaces, lapel pins, and cufflinks. Meanwhile, the brand also showcased pieces from their previous best-selling collections: ‘Kings and Crowns and Sandstorm.

Constantly striving to create unique pieces to style men’s everyday corporate and casual attire, Huwa’s pieces accentuate a man’s sense of style.

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Mamzi SS19 plunges toward Red Sea’s coral reefs https://wwww.dailynewssegypt.com/2019/07/01/mamzi-ss19-plunges-toward-red-seas-coral-reefs/ Mon, 01 Jul 2019 15:30:57 +0000 https://www.dailynewsegypt.com/?p=701408 ‘I wanted to use wide array of vibrant hues, which can only be found in underwater ecosystems,’ says designer

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For a series of decades, millions of humans put the land behind them for a chance to gaze at them. Their interlaced colours and animated beauty makes them a natural miracle that cannot be rivalled. While many activists are focused on creating global awareness regarding their wellness, artists are often tempted to capture their breath-taking charm.

Coral reefs are one of the main reasons the Red Sea is an international attraction that welcomes millions of divers and submarines on an annual basis. Their intricate ecosystem is both scientifically and artistically mesmerising for a diverse audience of loyal fans. Therefore, it was no surprise for a local designer to create an ode to this natural gem.

Mariam Magdy Abdelghany was attracted to the colourful haven. Therefore, she decided to dedicate her SS19 collection to capture the vibrant colours and diverse textures of the underwater world. Mamzi’s latest collection is certainly a love letter written by Abdelghany and addressed to a vivacious universe.

Utilising a diversity of fabrics, the designer managed to mimic the miniature details of the coral reefs. From lace to fishnet, the Hues collection offers a contemporary interpretation of the theme. Meanwhile, she also did not shy away from depending on strong colours such as coral and turquoise.

Keeping that in mind, Abdelghany’s tale of faraway kingdom submerged with water was peppered with casual silhouettes, which promise an outgoing and relaxed summer season. The Hues collection includes everything from wrapped tops to flare pants. Ultimately, it embraces all of the season’s top trends. 

The designer, who has always enjoyed watching her mother tailor her childhood dresses, uses her homegrown fashion brand, Mamzi, to reflect her talent and spontaneous sources of inspiration. Abdelghany, who originally studied mass communication and art, has always nurtured a strong bond with fashion; even long before acquiring a diploma in women’s wear from The Italian Fashion Academy and deciding to pursue fashion as a professional career.

Daily News Egypt interviewed Abdelghany over her latest collection and what she plans to do next, the transcript for which is below, lightly edited for clarity:

What encouraged you to take the coral reefs as your source of inspiration?

My decision to use coral reefs as the theme behind the summer collection stemmed from my desire to incorporate colours from nature. I wanted to use a wide array of vibrant hues, which can only be found in underwater ecosystems.

When I decided to mix zig-zag patterns with fishnet to create beachwear items, the theme made all the sense as a result.

What messages did you aim to communicate through this collection?

I wanted the focus of this collection to be recognising that colour schemes inspired from nature are often the most beautiful, in this case coral reefs in particular.

Whom did you target with this collection?

My target for this collection is once again the loyal Mamzi clientele. Through my designs, I always try to attract women who are looking for something original that will make them stand out amid the crowd.

What is your regular process when looking for inspiration?

I have no linear process when pinpointing my sources of inspiration. I often find myself starting on one project, and in the middle, I come across something that would make me completely change direction. I believe in adapting and being flexible, because this can open up a whole world of ideas and potentially lead you to a better collection.

What materials did you use for this collection?

I generally try to rely on local materials as much as I can, and they are used in much of my pieces. In this collection specifically, I used a combination of local and imported materials. Sometimes this is the case when the material availability doesn’t coincide with the demands of a collection.

What were the biggest challenges that you faced in creating this collection?

When creating a new collection, the process from start to finish is always challenging for the designer. You start with an idea, which you then take to paper, and eventually turn into a product; which is the most gratifying feeling.

Along the way, there are always unexpected complications, and because a designer has to rely on other people to execute their designs sometimes, those complications can be magnified. You have to stay positive and trust the process and that is when you really achieve great results.

How would you define your brand?

Being original and offering unique pieces has always been at the forefront of my goals for Mamzi. A lot of young women are looking for different pieces, as opposed to the trends big retailers adopt, then drop, almost at the exact same time. I always try to look for sources of inspiration that would set my products apart from most designers, and let my customers stand out.

How does this collection reflect a new phase in the brand’s timeline?

This collection has the potential to put Mamzi in an entirely new direction. This is by far Mamzi’s biggest collection in terms of designs and variety.

What are your future plans?

Fashion is a highly competitive industry and Egyptian designers have only started to be active in recent years. My dream is to export my products abroad, along with other designers in Egypt. We have extremely talented designers, and although it is a long and difficult route, I believe that one day seeing a label that says “Made in Egypt”, will be common everywhere in the world.

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Naomi Campbell to receive Fashion Icon Award at British Fashion Awards 2019 https://wwww.dailynewssegypt.com/2019/06/29/naomi-campbell-to-receive-fashion-icon-award-at-british-fashion-awards-2019/ Sat, 29 Jun 2019 12:00:31 +0000 https://www.dailynewsegypt.com/?p=701409 The Fashion Icon Award is one of the Special Recognition Awards that celebrates outstanding contributions to the fashion industry; therefore, Campbell is a natural choice for the recognition.

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After 30 years in the fashion industry and more than 500 cover shoots, Naomi Campbell is about to add a new prestigious award to her growing collection. Ahead of the British Fashion Awards 2019, the British Fashion Council announced that Campbell is set to receive the Fashion Icon Award, on Monday 2 December at the Royal Albert Hall, London.

Campbell will be recognised for her undeniable contribution to the fashion industry, her world-renowned career as a supermodel, as well as her philanthropist work with charities and incredible efforts for a more diverse and equal future, especially in Africa.

The Fashion Icon Award is one of the Special Recognition Awards that celebrates outstanding contributions to the fashion industry; therefore, Campbell is a natural choice for the recognition.

“We cannot think of a more deserving recipient than iconic Londoner Naomi Campbell, she has achieved exceptional work in the industry. Naomi represents female empowerment, activism, and glamour and her voice is used for great impact. We are thrilled to present The Fashion Icon Award to Naomi and acknowledge her for her remarkable contribution to the global fashion industry,” said BFC Chief Executive, Caroline Rush.

Campbell’s achievements are not solely limited to the fashion industry. Throughout her career, she has become known for using her success to help those in need through her incredible work with fundraising and charity work across the globe.

Naomi Campbell began charity work with Nelson Mandela in 1993, and in 1997 he named her “Honorary Granddaughter” for her endless activism. Moreover, in 2005, Naomi Campbell founded Fashion for Relief, a charity merging fashion and philanthropy. Born in London, Fashion for Relief was one of the first fundraisers with an aim to help people affected by the disastrous floods that hit the UK in the summer of 2007.

Her passion for female empowerment and Africa has seen her headline the 2019 Forbes Woman Africa’s Leading Women Summit and her ongoing mission to elevate and connect African designers with the global fashion community has seen her co-produce this year’s Arise Fashion Week in Lagos, Nigeria.

Campbell was the first black model to cover French Vogue in 1988, the first black model to be on the cover of American Vogue’s September issue in 1989, the first black model to appear on the cover of TIME magazine, Russian Vogue as well as the first British black model to appear on the cover of British Vogue.

With that in mind, Naomi Campbell launched the Campaign “Diversity Coalition” with the aim to address racism in the fashion industry in 2013.

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Shahira Lasheen aims for biggest star in solar system https://wwww.dailynewssegypt.com/2019/06/11/shahira-lasheen-aims-for-biggest-star-in-solar-system-2/ Tue, 11 Jun 2019 14:57:50 +0000 https://www.dailynewssegypt.com/?p=700201 "I relied on our highly-skilled team to support my vision and they tirelessly worked on the hand-embellished detailing and embroidery to bring this collection to life," says the designer

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Surrounded by a tightknit family, trusted partners, and skilled artisans, Shahira Lasheen hunches her back in concentration and moves her hand freely over the blank papers scattered across her working space.

While other designers might primarily focus on creating aesthetically beautiful clothes, Lasheen would rather unfold stories. An avid narrator, her old soul is often attracted to tales of royal tenor and graceful victories.

Even though her sources of inspiration are often diverse and unexpected, Lasheen is an advocate of unwavering family ties and royal supremacy. Therefore, it is no surprise that she chose to weave her newest collection around the gracious sun.

Lasheen’s SS19 collection is a wearable depiction of the star at the centre of the solar system. “Dieu De La Vie” turns the almighty sun into a heroin that utilises hand embroidery and dainty fabrics to tell her own story and express its leadership.

According to the designer, she was charmed by the power of the sun and naturally found herself delving into and developing the theme.

Instead of following the same creative process that other designers may often take, Lasheen decided to study all aspects of her source of inspiration.

Although this is what dictated her vision, Lasheen still managed to remain loyal to her signature silhouettes and materials.

“You will notice that a lot of the shapes and cuts are synonymous with our brand and previous collections,” she said.

Known for previously depending on literary and scientific sources of inspiration, Lasheen stuck with that as a way to interpret the grand star.

According to the designer, she analysed mathematical equations, ancient symbols, and astrological facts before sketching her couture creations.

“A lot of research went into how to best represent the theme of the sun aside from aesthetically,” said the designer with a confident smile.

Over the course of six months, Lasheen managed to turn her faraway muse into a series of couture dresses and ensembles. Varying between the warm shades of red, orange, and yellow, the dresses address strong women, who are notorious for being multitaskers, caregivers, and resolute fighters.

With the help of her team of eloquent embroiders, seamstresses, and artisans, Lasheen expressed the meeting points between the sun and her leading ladies through articulate patterns and thought-through cuts.

The designer explained “I relied on our highly-skilled team to support my vision and they tirelessly worked on the hand-embellished detailing and embroidery to bring this collection to life.”

While she turned the warmth and tenderness of the sun into soft layers of tulle, she also captured its grandeur through hand-embroidered portraits of her muse. This was all accompanied with a handful of stars and planets.

As for the silhouettes, the designer was attracted to the currently-trending trench coats and tailored suits.

Wanting to stick by current trends but also put her touch, Lasheen chose to execute these styles according to her own methods. While few of her dresses embrace the sharp cut of the trench coat, a number of ensembles champion classic tailoring and wide-legged trousers.

Furthermore, each neckline managed to focus on a different aspect of the sun and its iconic characteristics. For instance, a few are decorated with pleats as an ode to sunrays and others are embellished with ancient symbols.

“I would say that our main challenge was finishing this collection in time as the details are so intricate,” shared Lasheen.

With each of her dresses requiring hundreds of hours to ensure quality and intricacy, Lasheen leads a talented team that has become a family. Her own sister and brother are always right next to her at every step as the creative director and business developer of the fashion house.

“We have a great flow at the atelier and Shahira Lasheen is a family business, so it is a healthy environment to work in and accomplish the impossible.”

After establishing a strong base of powerful, sophisticated, and fashion-conscious women as her loyal clients, the designer is currently focused on crossing borders. According to her, this particular collection is a testament of the brand’s ability to take its righteous place on the global stage.

“We have been contacted by few major players in the international industry, therefore, we are very excited for what this means for our brand. We look forward to showcasing the best of Shahira Lasheen to the world,” shared Lasheen, from her atelier in the heart of Cairo, Egypt.

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Homegrown splash of colour by KAI Collections https://wwww.dailynewssegypt.com/2019/06/10/shahira-lasheen-aims-for-biggest-star-in-solar-system/ Mon, 10 Jun 2019 13:17:41 +0000 https://www.dailynewssegypt.com/?p=700078 Seemingly easy in design, the swimwear category has always been relatively challenging given its needed materials and production logistics.

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While the temperature keeps on rising, the clashing blue waves become an increasingly popular trend. Even though, local brands have been witnessing a notable growth in demand, swimwear still remains mostly dominated by foreign alternatives.

Seemingly easy in design, the swimwear category has always been relatively challenging given its needed materials and production logistics.

Nevertheless, the KAI Collections is a homegrown brand that aims to take hold of the swimwear category in Egypt and beyond. The Egyptian premium brand specialises in fresh swimwear for men.

 

 

Its Instagramable designs offer a contemporary statement while maintaining high quality standards and unwavering style. Catering to both men and boys, the KAI Collections plans to become synonymous with fun under the sun.

Focused on swim shorts, the local brand targets men who are confident, daring, bold, and unique. The daily summer companion embraces a colourful rainbow of design options. From geometric patterns to summer colours and cool prints, the brand’s debut collection features 20 different designs of swim shorts that are diverse in style.

A true champion of personal style, the KAI Collections was keen to address a wide spectrum of gentlemen. Accordingly, the collection features everything from tropical fruit prints to funky camel prints, classic paisley prints and simple plain pop-coloured swim shorts.

Made for those who have every intention to stand out amongst the crowd, the KAI Collections accommodates every fashion-inspired whim. On the other hand, it also celebrates families in a rather fashion-oriented method.

This season the homegrown brand decided to pamper fathers and sons as well as become part of such an incredible bond. Therefore, the KAI Collections launched a secondary line of six matching swim shorts for all fathers and sons out there.

Since pool days and fun beach family outings are always an invitation for a new set of unforgettable memories, the brand plans to be at the heart of each picture and laughter.

With distinctive vibrant summer prints, meticulous details, and exactly the right pop of colour, this local alternative is a must-try option for swim shorts.

 

 

 

 

 

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Maison Pyramide Celebrates Summer at Harvey Nichols London https://wwww.dailynewssegypt.com/2019/06/03/maison-pyramide-celebrates-summer-at-harvey-nichols-london/ Mon, 03 Jun 2019 16:00:25 +0000 https://www.dailynewsegypt.com/?p=699783 The pop-up shop allows few of the Middle East's most promising young brands a dip into  British market.

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Set right in the heart of the coveted Harvey Nichols London, three colourful pyramids bring the east’s pride and joy to London. As a continuation of their previous work, Maison Pyramide joined forces with the British department store to set up a temporary shop in London.

The pop-up shop allows few of the Middle East’s most promising young brands a dip into  British market.

“Retail today is about engaging retail experiences and the curation of new and innovative brands to give our customers a real sense of discovery when they come to Harvey Nichols. We are delighted to work on this curation with Maison Pyramide to bring their concept to Europe for the first time,” said Laura Larbalestier, group buying director at Harvey Nichols.

Known for their constant support of local artisans, ethical fashion, and sustainable brands, Maison Pyramide was keen on selecting a handful of emerging brands from around the world for this particular experience.

“Consumer behaviour is shifting daily, we have seen through our series of temporary shops and showroom retail clients that while quite a few consumers are still keen on the luxury logo, emerging brands are offering a luxury that leading brands cannot offer: freshness,” said co-founders of Maison Pyramide, Giovanina Attieh, Nathalie Mroue, and María S Munoz.

The featured brands include a variety of international contemporary and advanced contemporary ready-to-wear, accessory and jewellery brands, such as Okhtein, Nafsika Skourti, Yosuzi and Dylanlex. Meanwhile, the store will also feature few special guests such as Joanna Laura Constantine, Reine, Nadya Dzyak, and Magnetic Midnight.

Executed in partnership with design studios K+1 and MIM Studios, who have both accumulated years of experience working alongside the late architect Zaha Hadid, the store reflects a contemporary experience. Meanwhile, The Shop is also expected to host several events, activations, and exclusive launches to further expose the brands in a vibrant atmosphere.

With that said, a share of the total proceeds of The Shop will be invested into youth educational programmes implemented by the Elisa Sednaoui Foundation in Egypt. Established by actress/model turned social entrepreneur, Sednaoui, it is dedicated to providing creative learning opportunities for children and youth within local communities in Italy and Egypt.

“I have been a fan and supporter of Maison Pyramide’s work since its inception. I am very grateful that they have decided to continue their long-standing commitment to the Funtasia Egypt educational programmes by donating proceeds from the sales of this beautiful pop up,” said Sednaoui.

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Salma Al Saady Revisits World’s Greatest Paintings https://wwww.dailynewssegypt.com/2019/06/03/salma-al-saady-revisits-worlds-greatest-paintings/ Mon, 03 Jun 2019 15:00:16 +0000 https://www.dailynewsegypt.com/?p=699831 "My inner teacher wants my designs to tell stories and also to encourage people to explore artists and art that might not be familiar to them," says designer

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Confined between the same old four walls, the world’s most renowned pieces of art often spend centuries bound to the same environment. The universe might change, revolt, and evolve while these testaments of human glory remain unmoved.

No matter how far these museums and galleries might be, those who admire and appreciate genuine art are always eager to cross borders and oceans just to stand right in front of their favourite paintings.

A true art enthusiast, she has always nurtured an eye for colours and striking lines. Her true interest in art has led to a life of visual expression and trained her fingers to master freedom of expression.

Salma Al Saady is a bag designer, who plans to blur the lines between various forms of art. Despite her short professional journey, Al Saady has already managed to position her young brand far from the competition. With elaborate stories behind each design, her bags are meant to appeal to art collectors.

Her newest collection, The Art Gallery, is a compilation of the world’s finest pieces of art, hand painted on genuine leather. Between mini bags and smart backpacks, the collection reinterprets iconic paintings and offers an ode to a handful of respectable artists.    

“All of the featured paintings are works of my favourite artists; but, I was always keen on adding an artistic twist.” Al Saady explained “my inner teacher wants my designs to tell stories and also to encourage people to explore artists and art that might not be familiar to them.” 

Joan Mirò’s Obra Grafica is one of the precious paintings, which the artist added to her collection in order to introduce iconic pieces of art that cannot be considered mainstream. Meanwhile, the collection also includes reinterpretations of Amedeo Modigliani’s Young Seated Woman with a Blue Dress, Gustav Klimt’s Portrait of Adele Bloch-Bauer, and Vincent Van Gogh’s Vase with Five Sunflowers, among others.

According to the designer, her father’s experience as a fine artist has directly influenced her early years as well as her career choices. “I grew up reading art books and regularly visiting art galleries. When I travel, I always check fine art museums first,” shared Al Saady with enthusiasm.

With that said, she did not attempt to paint before this collection. “This was my first venture to paint so I had to read and learn the technique of each artist and practice on my own.” Al Saady added “first, I received a detailed criticism from those around me, which was extremely useful. You never want someone to tell you that you are doing great all the time; instead, you want honesty.” 

Despite her lack of experience in terms of painting, the designer was resolute to personally work on each and every bag. Her need to keep her bags unique and give her clients the luxury of donning a true piece of art, made her keen on maintaining a personal touch to each of her bags.

“Last year I made a small bag for my best friend with Klimt’s The Kiss. I was experimenting and the result was very satisfying. She is a jewellery designer, who studied fine art and pays attention to detail. She loved the bag and loved the fact that she was wearing a piece of art. That is exactly what I am trying to achieve with this collection,” said the designer with an admiring smile. 

With that said, the designer was assisted by a team of artisans, who worked on details such leatherwork and stitching at a specialised workshop while Al Saady was immersed in the painting process.

“Hassan, who is in charge of the workshop that dyes the leather, did an amazing job because we worked individually on each dye colour to achieve the perfect shades. Meanwhile, we also had to treat the leather to implement accurate depictions of the selected paintings. It required intense effort and unwavering dedication,” explained Al Saady. 

Over the course of 18 months, the designer went from developing the concept to research and finally execution. While she knew beforehand which painters to resurrect for this collection, the exact paintings were selected based on the designs.

Aside from mastering the art of painting and finding the right colour pallet, Al Saady had to overcome yet another obstacle. Due to a medical condition that affects the nerves of her hands, she was required to take long breaks and divide her hours of work intricately. Accordingly, this collection was not only an artistic experimentation and learning experience, it was also a chance for Al Saady to test her own capabilities.

The one of a kind collection consists of 20 genuine leather bags, which the designer has been on uploading in a series of posts on her social media accounts. Addressing those who seek uniqueness and fostering a true taste for art, the designer does not favour mass production. Therefore, she only creates limited pieces of each design.

According to Al Saady, since the collection’s launch, she has been receiving positive feedback. “Clients who have already purchased bags from the collection are extremely satisfied and keep sending me pictures of themselves wearing the bags around Egypt,” said Al Saady excitedly.

As for her future plans, Al Saady is already focused on her upcoming collection. While she is still working on the theme, she is already occupied with expanding her workshop and creating her own paintings.

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Jude Benhalim, Doodle Factory Support Education https://wwww.dailynewssegypt.com/2019/05/29/jude-benhalim-doodle-factory-support-education/ Wed, 29 May 2019 15:00:00 +0000 https://www.dailynewsegypt.com/?p=699446 The joint project, Purposeful Gifting, aims to enhance and enforce the educational paths of children at Behbeit El-Ayat. Inspired by local craftsmanship and heart-warming art, Benhalim was keen on highlighting the values of her brand through the smart utilisation of colourful doodles.

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Depicting the innocent dreams of childhood, the coveted jeweller boxes are currently as beautiful as what is hidden inside them. In time for the holy month, home-gown brand Jude Benhalim chose to join forces with the Doodle Factory in support of a great cause.

The joint project, Purposeful Gifting, aims to enhance and enforce the educational paths of children at Behbeit El-Ayat. Inspired by local craftsmanship and heart-warming art, Benhalim was keen on highlighting the values of her brand through the smart utilisation of colourful doodles.

Illustrated by children, a rainbow of doodles currently decorates Benhalim’s packaging during the month of Ramadan. Accordingly, every shopping spree from the brand is currently more valuable as it directly contributes toward the educational future of promising kids. With every purchase during the holy month, a percentage of the transaction will be dedicated to fund a child’s tuition fees for the coming academic year.

The Doodle Factory is an Egyptian brand that revolves around the free expression of children. The non-traditional brand takes children’s drawings as well as doodles and transforms them into everyday lifestyle products for consumers, thus allowing children to constantly have a fund for their medical, educational, and survival needs.

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TFI: Where Fashion Dreams Become Reality https://wwww.dailynewssegypt.com/2019/05/29/tfi-where-fashion-dreams-become-reality/ Wed, 29 May 2019 14:00:00 +0000 https://www.dailynewsegypt.com/?p=699444 Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome. 

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Harboured at the heart of any library, the self-help section would normally offer tips and information about various disciplines. From mastering numbers to knowing your way around computer software, you can dive into many specialties overnight. Nevertheless, establishing a career in the fashion industry often requires far more than a couple of books.

Whether inspired by the heliographic hidden inside the mighty pyramids or motivated by the vastness of the enchanting Arabian Desert, numerous Middle Eastern talents have managed to steal the international spotlight and plant their roots in the global fashion industry, regardless of the multiple operational and financial challenges obscuring their routes.

However, all those who made it to the surface share the same long and hectic journey. Between the lack of resources and minimal educational aid, many talents prematurely lose their way and fail to meet their well-deserved success.

Therefore, her average daily work tasks are enough to make her a real-life hero, who dedicates her efforts to support rising Arab talents. Originally a communications engineer, Noheir Saleh did not take long before choosing to follow her family’s steps. After completing her MBA from Harriot Watt as well as a handful of post-graduate courses in fashion, Saleh gravitated toward fashion in 2011, when she began managing her family’s denim factory.

Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome. 

“Whether to find the right material, a production facility that would understand the design and does not have minimum quantity requirements, packaging, labelling, or even marketing – designers are asked to handle many difficult aspects simultaneously,” said Saleh passionately.

Accordingly, the entrepreneur chose to stop being a spectator and offer a helping hand to those struggling to keep their green brands afloat. With the aim of establishing a one-stop shop for designers to help them enter the market much faster, Saleh founded The Fashion Incubator (TFI). 

“We hope to be able to change the stereotype that deems local products poor in quality and fitting patterns. In the design and production phase, our target is to help designers produce their collections with high quality patterns, materials and trims, without a minimum quantity and at convenient prices,” Saleh announced, adding, “As for the design and marketing phase, an area where lots of designers fail to achieve, we aim to help them through our network, social media, and by opening new areas of customer exposure through deals with e-commerce websites, retail outlets, and trade shows.”

In parallel, TFI team also hopes to change the fashion calendar in the region to meet the international calendar through pressuring suppliers to showcase the materials earlier, as well as educating designers about planning and scheduling ahead. These grand goals are met through a handful of services.

“Our list of services start from the design phase up to selling the final product,” Saleh added while counting on her fingers, and elaborated, “We offer design consultancy as well as in-depth assistance with material and trim purchase, production, packaging, labelling, marketing, and sales.”

According to the founder, the TFI is not an incubator in its traditional sense as they offer their services to any designer willing to join forces, whether they are still fresh or have already managed to establish a professional brand. Therefore, TFI already works with 80+ designers including Kojak, Nanushka , Yoli & Co, Lamita Collars, and Skin sportswear.

Based between Cairo and Dubai, the TFI gives designers access to the best of both markets. “We chose Cairo to be our production base because resources are more affordable and available here, compared to the region. Meanwhile, Dubai is the Fashion hub of the MENA region. Any designer aiming to go international has to start from Dubai,” explained Saleh.

Based on their keenness to connect designers with credible launch pads, TFI showcases the work of their talents at 1422 in Dubai. The multi-designer brand is managed by the Arab Fashion Council. “After reviewing their marketing plan, we think that there is a promising future to the store,” stated Saleh.

In addition, Saleh and her team are already focused on tackling the next notorious challenges, including creating a network of suppliers which offer high-quality materials as well as opening more room for exposure.

With that said, Saleh agrees that knowledge is already growing very fast in the region. Simultaneously, designers have become more aware of international fashion trends, the identity of their brands and collections, and technical information. “This progress has helped the industry develop a lot in the past 15 years and local designers are on the rise each day,” shared the entrepreneur enthusiastically. 

Nonetheless, she still believes that the industry is in need of more education, whether for suppliers or designers. Furthermore, it is quite essential for the government to offer more attention to the industry, by for example opening opportunities for export/import of raw material, organising more trade shows, supporting local designers financially, and offering knowledge.

As for her future plans, Saleh hopes to expand TFI into a hub for all designers and creatives in the region, whether fashion, product, interior, or graphic designers, offering them the equipment and materials they need. “A hub for networking and learning, and a place where designers can turn their dreams into reality,” expressed Saleh admiringly.

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Sandbox Celebrates Ramadan at “Below Arid Lands” https://wwww.dailynewssegypt.com/2019/05/22/sandbox-celebrates-ramadan-at-below-arid-lands/ Wed, 22 May 2019 15:00:33 +0000 https://www.dailynewsegypt.com/?p=698813 Sandbox jewellery is known for its firm belief in tying design with personal growth and self-expression. In time for Ramadan, the home-grown conceptual brand chose to shed light on a new aspect of human experience.

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Synonymous with spirituality and peace, the holly month is an opportunity for fresh starts and settling emotional disputes. Whether inside the Islamic world or outside it, the 30 days often encourage clearance and spiritual progress.

Sandbox jewellery is known for its firm belief in tying design with personal growth and self-expression. In time for Ramadan, the home-grown conceptual brand chose to shed light on a new aspect of human experience.

“Below Arid Lands” is a new collection that depicts the transformative effect of this special month on millions of people around the world. The transformative designs are inspired by a mythical concept which was formed by the founder, Suhayla Al Sheikh.

Dreamt and imagined by Al Sheikh, the concept was inspired by two imaginary unearthly beings who share the knowledge of the unknown, as well as mystical magical powers. These two heroes have the ability to bind constant spiritual motion to cast a spell in the Sahara Desert. Over the course of 30 days and nights, the spell brings peace and love across the world.

According to the designer, these beings remain dynamic and fully equipped with their jewellery for the spell to work. Aside from the spiritual influence of Ramadan, the collection reflects the designer’s unique character and charm. With a smart fusion of stones and irregular shapes, Al Sheikh’s untraditional theme and charm delivers effortless extravagance for everyday wear.

This profound story was supported with intricate silver design, crushed stones, eloquent engraving, and an enchanting photoshoot. Captured amidst a vast desert, the images feature two charismatic females, who reflect passion, soft power, and self-assurance.

With that said, the collection remains loyal to the designer’s aesthetic. From stackable rings to statement earrings and layered necklaces, “Below Arid Lands” demonstrates detailed and timeless silver work, as well as an assortment of crashed natural stones.   

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Reform Joins IKEA in an African Design Mission https://wwww.dailynewssegypt.com/2019/05/22/reform-joins-ikea-in-an-african-design-mission/ Wed, 22 May 2019 14:00:28 +0000 https://www.dailynewsegypt.com/?p=698808 Being one of the world's most innovative furniture aficionados, IKEA is synonymous for minimalism and smart solutions

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Sustainability and ethical production are finally occupying centre stage in design-based industries. After years of environmentally-dangerous conducts, the world is currently embracing a new production method. With the younger generations preferring practical interiors, furnishing a home is no longer about clutter; rather it is about selecting products with a strong design personality.

Being one of the world’s most innovative furniture aficionados, IKEA is synonymous for minimalism and smart solutions. Meanwhile, IKEA is also notorious for its dependence on a large team of international designers.

Accordingly, the Swedish furniture connoisseur chose to shed light on African design. In collaboration with Design Indaba and 10 African designers, ÖVERALLT explores the contemporary African design theme. The selected designers represent five different countries and specialise in a number of design disciplines, such as fashion, textile, architecture, and furniture design.

Inspired by the need to build bridges and expand the horizons of international design, the limited-edition collection features a few products designed by the award-winning lifestyle and sustainable lifestyle brand, Reform.

The Egyptian brand created four pieces, including a fashion tote bag, a rug, and a cushion. As a continuation of their design aesthetic, the tote bag is a sustainable and ethical choice for the beach as well as the coast side. Available in two sizes, the ÖVERALLT tote is made of upcycled waste crispy packaging material; usually the result of the production of chocolate bars and chips bags.

Known to be one of the most stubborn materials to recycle, the design team at Reform found an innovative method to weave these long threads of waste on hand looms in order to create an intricate and modern product.

In parallel, the flat-woven rug also depended on the same key material; in addition to hemp material, a textile that gives a rug its tough and bristly texture. Finally, the environmentally-friendly cushion embraces an aquatic colour pallet.

With that said, the collection in general strives to advocate global unity while demolishing mistaken stereotypes. Through featuring a range of furniture and home décor, the ÖVERALLT collection aims to expand the limited perspective the global audience has about Africa and African creativity.

Each piece reveals a tale about African designers, their diverse cultural traditions, and their craftsmanship.

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Aiisha Ramadan & SADAFA Collaborate for SS’19 Arab Fashion Week https://wwww.dailynewssegypt.com/2019/05/22/aiisha-ramadan-sadafa-collaborate-for-ss19-arab-fashion-week/ Wed, 22 May 2019 13:00:36 +0000 https://www.dailynewsegypt.com/?p=698802 In time for the Arab Fashion Week, acclaimed designer Aiisha Ramadan and SADAFA chose to address the will power of redefinition and change through their latest collections. Their collaboration focused on self-expression and inner beauty.

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Embracing the notion of change as their main message, a troop of models confidently walked down the runway. Their rainbow of dresses varied between blood orange, teal blue, grass green, and pearl white. Meanwhile, their determined strut sent their dress trains flying behind them. Nevertheless, amidst this show of extravagance, their grips remained firm around boxes of luminous colours.   

In time for the Arab Fashion Week, acclaimed designer Aiisha Ramadan and SADAFA chose to address the will power of redefinition and change through their latest collections. Their collaboration focused on self-expression and inner beauty.

While the Lebanese couture designer chose light fabrics and non-conventional silhouettes to explain her message, the high-end clutch brand depended on a mixture of geometric shapes and floating lines.

Ramadan’s “Change” collection and SADAFA’s “Redefined” SS19 collection flatter and continue each other. Aside from their coordinated colour palettes, their design aesthetics also walk the same lines of fluidity and progress. The clutches perfectly matched Ramadan’s elegant and sultry pieces giving it the glamorous touch it needed.

The Egyptian accessory brand is specialised in turning dreamy mother-of-pearl into timeless clutches. Featuring a wide range of little bags, SADAFA focuses on creating heirlooms that can be passed from one generation to the next, due to its timeless design and evident Egyptian identity.

SADAFA was recently shortlisted for the Fashion Trust Arabia in Qatar due to their intricate finishing quality and innovative techniques. Jessica Kahawaty, Arwa Gouda, Injy El Mokkadem, and Tara Emad are among those who admire the brand.

On the other hand, Ramadan has already crossed boarders with her couture master pieces. Her designs were previously spotted on Charlize Theron, Jennifer Lopez, Aishwarya Rai, and Ariana Grande. She often celebrates diversity through modern designs and beautifully-crafted garments, which speak to feminine women across the world.

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