Tourism – Daily News Egypt https://wwww.dailynewssegypt.com Egypt’s Only Daily Independent Newspaper In English Wed, 16 Oct 2019 11:16:07 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 Jaz Hotel signs two management agreements with Sharm Dream, Al Fayourz https://wwww.dailynewssegypt.com/2019/10/14/jaz-hotel-signs-two-management-agreements-with-sharm-dream-al-fayourz/ Mon, 14 Oct 2019 17:35:18 +0000 https://wwww.dailynewssegypt.com/?p=710925 Sharm Dreams Hotel to generate EGP 2bn of revenues, Al Fayourz resorts to output EGP 1.5bn

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Jaz Hotel Group announced the signing of two management agreements for Sharm Dreams Resort and Al Fayrouz Resort owned by Sharm Dreams for Touristic Investment & Rowad Misr for Tourist Investment, respectively.

The Chairperson of Travco Group International Holding, Hamed El Chiaty, signed the management agreements with Hamada Abo El Enein, chairperson of Sharm Dreams Group, on Thursday at Steigenberger Hotel, El Tahrir Cairo.

Chief financial officer of Sharm Dreams Amr Helmy told Daily News Egypt that under the management contract signed with Jaz Hotels, Sharm Dreams Resort in Nema Bay, Sharm El Sheikh, is expected to generate annual revenues of more than EGP 2bn, and Al Fayrouz Resort to generate annual revenues of EGP 1.5bn, according to the operating rates expected by Jaz management company, over the first 10 years of operation.

Helmy added that Jaz’s management contract includes a plan for the development of the two hotels aimed to develop hotel rooms and the overall access to the highest levels of hotel quality, enabling them to compete globally. 

Helmy explained that Al Fayrouz hotel is owned by Rowad Misr for Tourist Investment, which is owned by Sharm Dreams by 99.5%.

”Sharm Dreams Group is continuously committed to providing the highest standards of quality across its portfolio of hotels by partnering with reputable management companies such as Jaz Hotel Group. Therefore, we shall undertake a comprehensive renovation plan to upgrade the existing properties to the highest standards of the hospitality industry,” Abo El Enein stated.

On the other hand, CEO of Jaz Hotel Group Alaa Akel said, “Jaz Hotel Group is promising to continuously strengthen its footprints of hospitality standards and service excellence in Egypt and the Middle East.”

Sharm Dreams Group is a real estate and tourist developer with an existing portfolio of six hotels and resorts, located in prime tourist destinations across Egypt.

Jaz Hotel Group has been selectively chosen to manage both Sharm Dreams and Al Fayrouz Resorts, complementing the chain’s existing hotels in Sharm El Sheikh.

The two resorts will be the newest addition to the Jaz Hotel Group’s portfolio that includes 47 Hotels and Resorts in Egypt.

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4 million tourists to Egypt, outcome of aviation incentive programme in 10 months https://wwww.dailynewssegypt.com/2019/10/09/4-million-tourists-to-egypt-outcome-of-aviation-incentive-programme-in-10-months/ Wed, 09 Oct 2019 18:39:27 +0000 https://wwww.dailynewssegypt.com/?p=710464 MOT succeeded in ending all entitlements of foreign companies for the previous flight incentive programmes.

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The Ministry of Tourism stated that the outcome of the new aviation incentive programme was great, achieving about 22,300 flights with a total of about 3.85 million tourists over the first ten months since its launch.

The new programme was launched by the Ministry of Tourism in cooperation with the Ministry of Aviation, on 1 November 2018 and it is scheduled to end on 20 April 2020.

The new aviation incentive is based on several criteria, including non-discrimination between charter and regular aviation, the distinction of the governorates or destinations that receive high incoming tourists in the recent period, in addition to simplifying all the procedures for the airlines and the tourists.

Meanwhile, the ministry revealed in a report that the previous aviation incentive programme that was adopted by Egypt in 2017-2018, received about 3.2 million tourists to Egypt through about 17,771 regular and charter flights.

The ministry pointed out to that the aviation incentive programmes are financed based on the resources of the tourism fund.

Notably, the Ministry of Tourism has established an aviation incentive unit to manage this file, in an effort to modify the incentive mechanisms in future programmes based on the analysis of the current data on tourist movement and the current status of Egyptian destinations.

The unit represents a digital database and information that contributes to the formulation and construction of a new incentive programme.

The ministry declared that it has succeeded in ending all entitlements of foreign companies for the previous flight incentive programmes, which had been suspended earlier, in an effort to restore the credibility of the Ministry of Tourism globally.

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Egypt’s tourism revenues jumped by 28.2% during last FY: CBE https://wwww.dailynewssegypt.com/2019/10/02/egypts-tourism-revenues-jumped-by-28-2-during-last-fy-cbe/ Wed, 02 Oct 2019 19:17:26 +0000 https://ww.dailynewssegypt.com/?p=709869 Experts argue security stability is key behind hike in tourism, Sultan forecast sector to achieve $15bn by FY-end

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Egypt’s tourism sector revenues hiked by 28.2% during the last Fiscal Year (FY), recording $12.570bn, compared to only $9.804bn, according to the Central Bank of Egypt (CBE)`s balance of payment.

Meanwhile Yasser Sultan, partner director of Egyptian Valley company and member of the General Assembly of the Egyptian Travel Agents Association (ETTA), told Daily News Egypt that he expects Egypt’s tourism sector to achieve at least $15bn by end of the current FY.

Commenting on the hike, he stated that it is not keeping pace with Egypt’s position.

“Egypt enjoys all types of touristic products, in addition to its amazing position, which together should allow the tourism sector to achieve revenues exceeding $20bn,” he further explained.

Sultan stated that the key behind this hike is the political and security situation stability in Egypt.

Agreeing with Sultan, Hehsam El-Damery, the retiring president of the Tourism Promotion Authority, told Daily News Egypt that Egypt is witnessing a continuous increase in revenues since 2017, clarifying that the main reason behind this increase is the political and security situation stability witnessed in the country and helped in improving the stereotypical image of the state.

Meanwhile, Sultan also attributed this hike to the efforts of the Ministry of the Tourism in diversifying Egypt’s tourism markets, as well as promoting itself, referring to the Egypt’s Tourism Reform Programme (E-TRP) which was launched by the Ministry last November.

He also pointed to the pound flotation, mentioning that it positively affected the tourism sector, as it decreased overall costs as well as costs of packages for the hotels and travel in Egypt, compared to global market rates. Thus, the demand for travel in Egypt increased.

Regarding the touristic map or the touristic base showing the demographics of foreign tourists in Egypt during the last FY, Sultan stated that Spanish and German tourists came on top, followed by the non-traditional markets like India, Japan, and China.

In that context, El-Damery stated that before 2014, only four markets existed, which were Russia, Germany, England, and Italy, representing more than 75% of Egypt’s annual tourism revenues.

El-Damary explained that since 2015, Egypt began to attract non-traditional markets, including people from Ukraine and Poland.

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Dubai Tourism hosts Egyptian delegation of 26 tourism companies https://wwww.dailynewssegypt.com/2019/10/01/dubai-tourism-hosts-egyptian-delegation-of-26-tourism-companies/ Tue, 01 Oct 2019 21:28:59 +0000 https://ww.dailynewssegypt.com/?p=709806 Al-Khaja explained that Dubai Tourism has given Egypt special attention in marketing campaigns due to the market’s newfound importance and promise. In recent years, the number of Egyptians visiting Dubai has increased by 9, from 169,000 visitors by the fall of 2018, to 184,000 visitors in 2019 so far, ranking 13th among the main export markets for visitors to Dubai.

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Dubai – The Department of Tourism and Commerce Marketing (DTCM), known as Dubai Tourism, hosted a high-level delegation last week that included representatives from the Alexandria Chamber of Commerce and executives from 26 major tourism companies in Egypt. The visit is aimed at boosting cooperation between the two countries.

During the meeting held at the Palace Downtown Dubai, Ahmed Al-Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), welcomed the visiting delegation and wished everyone a pleasant stay in Dubai. He also thanked the Alexandria Chamber of Commerce for its efforts in contributing to organising this visit.

Al-Khaja explained that Dubai Tourism has given Egypt special attention in marketing campaigns due to the market’s newfound importance and promise. In recent years, the number of Egyptians visiting Dubai has increased by 9, from 169,000 visitors by the fall of 2018, to 184,000 visitors in 2019 so far, ranking 13th among the main export markets for visitors to Dubai.


On behalf of Ahmed El-Wakil, head of the Alexandria Chamber of Commerce, Suzanne El-Kholy, director of the Department of External Relations at the Alexandria Chamber of Commerce, delivered a speech praising the close and historical relations between Egypt and the UAE.

She praised the strategic relations at all levels. El-Kholy pointed out that Arab tourism integration is a priority for the two brotherly countries. “The tourism sector is an important and vital sector, where Egypt has tremendous tourism potential and great hotel energies. The UAE also attaches great importance to the tourism sector and has become today the most attractive country for tourists at the Arab and international levels,” she added.

Moreover, Younan Edward, commercial minister plenipotentiary at Consulate General of Egypt in Dubai, stressed the importance of the Egyptian-UAE relations. He pointed out that the UAE is largest investor in Egypt, and the largest recipient of Egyptian exports. He pointed out that such forums and visits would contribute to enhancing fruitful cooperation between the two countries, especially in the tourism sector.

Meanwhile, Hossam El-Helou, head of Alexandria Chamber of Commerce’s Tourism and Aviation Division, said that the understandings that took place between the two parties would contribute to enhancing tourism cooperation, and that the next visit in February will see more Egyptian companies.

Hamda Al-Falahi, business analysis manager at Emirates Airline, confirmed that the airline is planning to add four regular flights a week to Cairo from 28 October, bringing the total number of flights to 25 weekly. This means an additional 1,416 seats in each direction on this vital line.

Both of Temima Nassir Kemal, Commercial Manager at flydubai for Sudan and Egypt, and Roy John, business development officer at Holidays by flydubai, spoke about the importance of the Egyptian market to flydubai, and highlighted the offers presented by flydubai to spend the most beautiful holidays in a range of distinctive destinations, including Egypt.

In addition to the workshops, the tour programme included visiting the most important tourist and leisure destinations in the UAE, such as Burj Khalifa, Atlantis, The Palm, Dubai Frame, The Green Planet, and the site of Expo 2020 Dubai.

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Dubai: the city of entertainment and touristic attractions https://wwww.dailynewssegypt.com/2019/10/01/dubai-the-city-of-entertainment-and-touristic-attractions/ Tue, 01 Oct 2019 20:41:49 +0000 https://ww.dailynewssegypt.com/?p=709786 According to the recently released list and survey of Euromonitor International Research in 2018, Dubai got ranked as the world’s most visited city by tourists.

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Over the last decade, Dubai has seen strong growth within the tourism sector through its new attractions, landmarks, and shopping venues. In the first six months of the year, about 8.36 million tourists visited Dubai, and they are estimated to reach 20 million in 2020.

According to the recently released list and survey of Euromonitor International Research in 2018, Dubai got ranked as the world’s most visited city by tourists.

Tourism became a part of the government’s strategy to maintain the flow of foreign cash into the UAE. In May 2013, it launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors annually by 2020, making Dubai a first-choice destination for international leisure and business travellers.

In 2018, the strategy expanded by setting new goals of attracting 21-23 million visitors in 2022, and 23-25 million visitors by 2025.

With its artificial islands, skyscrapers, and amusement parks, Dubai succeeded to be one of the lead touristic destinations in the Arab region today.

Through a tour offered by Dubai Tourism, Daily News Egypt explored the city’s most remarkable and touristic landmarks.

Once Dubai is mentioned, Burj Khalifa, skyscrapers with great architecture and futuristic looks, luxury cars, shopping malls, and the latest in Italian, French, and English fashion, immediately come to mind. The high humidity and the excruciating summer heat are also often thought of.

Breaking stereotypes, Dubai is no longer just the destination of wealthy businesspeople, nor limited to international conferences and shopping. According to Dubai Tourism, today, it is the number one in entertainment and entertainment tourism in the Arab region, attracting families from all socioeconomic levels.

Burj Khalifa:  a shining symbol for what Dubai can accomplish

“From earth to the sky. Aspiration and achievement – a shining symbol for what we can accomplish.”

“From vision to reality. Attention to detail at every turn – from inspired design to feats of engineering and construction to world-class finishes.”

These lines decorated the entrance of Burj Khalifa, revealing the government’s true vision for establishing the skyscraper.

Burj Khalifa’s design embodies the well-proportioned structure of the hymenocallis or spider lily, a regional desert flower that inspired Architect Adrian Smith’s vision of the iconic tower.

Its height reaches 828m (2716.5 feet) tall, soaring over Dubai. It’s three times as tall as the Eiffel Tower and nearly twice as tall as the Empire State Building. The stairwell has a total of 2,909 steps leading up to 160 floors. Of the rarely known facts about the skyscraper is that its tip can been seen from up to 90 km away. Most of the entire Downtown Dubai district came to life alongside Burj Khalifa.

At the peak of its construction, 12,000 workers worked on the building per day. It took more than 110,000 tonnes of concrete, 55,000 tonnes of steel rebar, and 22m man-hours to complete Burj Khalifa. Six years after the excavation began in January 2004, it finally opened in January 2010.

The entrance to the offices in the skyscraper is adorned with a stone sculpture designed by Egyptian Artist Karim Rashid.

When making way to the skyscraper’s top, visitors go through the history of its construction. It was initially known as Burj Dubai before the Vice-President and Prime Minister of the UAE and Ruler of Dubai, Mohammed bin Rashid Al Maktoum, changed its name to Burj Khalifa.

Burj Khalifa’s light colours often change to celebrate different occasions. During the visit, it was covered with the word ‘Friends’ celebrating 25 years of Friends series.

Last Friday, it lit up Egyptian flag colours on the back of the rally of thousands of Egyptians in front of a Nasr City podium in support of the Egyptian government and President Abdel Fattah Al-Sisi.

Burj Khalifa is in the middle of the Dubai Mall, the second largest mall in the world by a total land area of 350,000 sqm, equivalent to the size of 200 football pitches. It has a total floor space of 1.7m sqm, leaving room for over 1,200 retail stores, two anchor department stores, and more than 200 food and beverage outlets. Visitors could spend their day in the mall after the visit.  

Frame Dubai: the latest attraction in Dubai

Dubai Frame is another remarkable landmark added to Dubai’s traditional and luxurious heritage. The project comprises a 150m high, 93m wide structure, built to resemble a huge picture frame, through which modern Dubai landmarks such as Emirates Towers and Burj Khalifa can be seen on one side. Visitors can also view older parts of the city such as Deira, Umm Harare, and Karama from the other side.

Inspired from the logo of Expo 2020 for its exterior design, the Dubai Frame is an architectural landmark in Zabeel Park, Dubai. It has been described by the Guardian newspaper as “the biggest picture frame on the planet.” 

The latest attraction in Dubai showcases Dubai’s past, present, and future in one destination. With sweeping panoramic views, its visitors can gaze out upon every aspect of the city from a height of 150m. From Deira’s old town and the sparkling waters of the Arabian Gulf, to the vast dunes of the Arabian desert, and the high rises of Dubai Marina; the entirety of Dubai will be visible from the frame’s 360-degree vantage point.

A first for the region, the Dubai Frame features a state-of-the-art clear glass bridge as the crowning cross-frame of the structure. Connecting the two parallel vertical towers to create the picture frame shape, the 93m long bridge features a 25 sqm glass panel. Stepping onto the crystal-clear glass gives the exhilarating feeling of walking out into thin air, with a drop of 150m visible just beneath your feet. There’s nothing to fear as the clear glass is completely crack-proof and made of the highest-quality materials.

Designed with a nod to both Dubai’s pearl-diving beginnings and its rise to an urban cityscape, the frame provides two very different perspectives of the city. Visitors gazing to the north will catch sight of old Dubai, the dhow-studded Dubai Creek and its surrounding markets. To the south, guests can take in the splendour of New Dubai, an awe-inspiring array of gleaming skyscrapers, shimmering marinas, and other feats of modern engineering. From the ground, the golden iron-wrought structure perfectly frames each of the two tableaus – depending on which side the viewer is standing.

The experience is enhanced by the Dubai Frame’s own immersive gallery on the mezzanine level, which leads guests through projections, audio, and visual presentations, with curated scents and mists for an authentic retelling of the city’s origins. Guests are then guided to reveal a virtual reality display of Dubai’s continued evolution, and experts’ predictions of the city’s future growth.

The Dubai Frame is created out of glass, steel, aluminium, and reinforced concrete and opened in January 2018.

Green Planet: a world of exotic flora and fauna

Located at one of Dubai’s most popular lifestyle districts, City Walk, the Green Planet is the region’s first bio-dome that recreates the enchanting world of a tropical forest with its rich biodiversity of over 3,000 plants and animals. The enclosed ecosystem offers visitors an immersive expedition into the tropics.

The goal of the Green Planet, which offers various educational programmes, is to be a space where Dubai’s residents can learn about wildlife. A great destination for families and guests of all ages.

The Green Planet is located inside a 45.72-metre-tall glass building. In the middle of the indoor forest is a 24.99-metre-tall tree with an artificial trunk. The humidity is set at 70% higher than normal levels, and temperatures stay between 25-27.7 ˚C. To get to the tree, visitors need to cross a rope bridge from an outer platform.

The bio-dome is made up of four levels to discuss the role each part of a rainforest plays. To attract the visitors, various animal and plant species are displayed, from sloths, toucans, and tree porcupines, to South American plants, vines, reptiles, fish and insects

The attraction, which opened in early September, functions as a real ecosystem and boasts over 3,000 species of plants, insects, and animals.

For the health and safety of plants and animals in the uniquely immersive environment, guests are refrained from touching, handling or feeding the delicate species.

Dubai’s parks and resorts: a thrilling experience

With three theme parks and one waterpark that will keep young hearts enthralled, Dubai Parks and Resorts offer a thrilling unique experience, featuring more than 100 incredible indoor and outdoor rides and attractions at Motiongate Dubai, Bollywood Parks Dubai, Legoland Dubai, and Legoland Water Park. At the centrally located Riverland entertainment and dining boulevard, visitors will find delightful options for the whole family. They can even stay in the middle of action at Lapita Hotel, a Polynesian-themed family resort inside the park.

Motiongate Dubai

The largest Hollywood-inspired theme park in the region, Motiongate Dubai brings three legendary film studios to life: Columbia Pictures, DreamWorks Animation, and Lionsgate. Mesmerising big-screen and animated classics from Smurfs to Shrek, How to Train your Dragon to The Hunger Games are reimagined as roller coasters, immersive attractions, thrilling rides and more. It’s all in one place that people can channel their inner ghostbuster, hop onto a flying ride to Madagascar and learn a few dance moves from the Step Up crew.

Bollywood Parks Dubai

The magic of Bollywood is transported to Dubai at Bollywood Parks – the first of its kind in the world. Packed with action, dance and romance, the Bollywood fantasy is there with exhilarating attractions and passionate live performances based on some of the biggest blockbusters across five themed zones. Visitors can fly across the world with Hrithik Roshan’s film Krrish, hunt down film character Don through the streets of Dubai, and learn a few moves from Actor Salman Khan’s Dabangg style. In addition to the region’s first Broadway-style Bollywood musical, Jaan-E-Jigar at the stunning Rajmahal theatre.

Legoland Dubai

Legoland Duabi is a world of Lego theme park for families with children ages from two to 12. Unleashing people’s imagination run free with over 40 Lego-themed rides, shows, and building experiences that the whole family can enjoy.

Legoland Water Park

Splashing into a world of Lego adventures at Legoland Water Park, the region’s only waterpark designed specifically for families with young children. The park has over 20 lego-themed water slides and attractions including the wave pool, duplo toddler play area, and build-a-raft river, where people can customise their very own Lego raft.

Riverland Dubai

Riverland Dubai is Dubai Parks and Resorts’ central entertainment, dining and relaxation destination, through which people can access for free. Strolling along the river, visitors can take a trip through time, watching the destination’s four vibrant districts, the Peninsula, India Gate, the Boardwalk, and the French Village. People can also enjoy shopping and cuisines from around the world at more than 50 outlets beside international architecture, bridges, and other landmarks.

Lapita Hotel

The Polynesian-themed Lapita Hotel, a family resort situated right in the heart of Dubai Parks and Resorts, offers visitors a step in a new world. Guests can relax among swaying palm trees and alluring lagoon-shaped pools, as this hotel evokes the true nature of the Pacific Islands.

La Perle: Dive in to Dubai’s latest theatrical masterpiece

Brought to Dubai by the conglomerate Al Habtoor Group, La Perle is a live masterpiece, produced by legendary Creative Director Franco Dragone, famed for theatrical spectacles including Celine Dion ‘s A New Day, Le Reve in Las Vegas, The House of Dancing Water in Macau, and Pais Merveilles at the Lido in Paris.

La Perle is a breath taking fusion of immersive artistic performances, imagery and technology.

The opening of La Perle marks a new chapter in Dubai’s live theatre scene. The world-class venue stages the city’s first ever resident show.

Inspired by Dubai, a place that Dragone refers to as the “laboratory of the future”, the grand production fuses the finest in artistic performance, creative imagery, and brilliant technology.

La Perle is a show that combines the spirit of Dubai with an iconic 860 sqm ‘aqua-stage’. Using 2.7m litres of water for each performance, the custom-built theatre was constructed around the show’s concept. Inspired by the vibrancy of this city, the show includes cascading waterfalls, fast-paced acrobatics, a 25m high dive, and fantastic characters.

Dragone hopes the production leaves visitors enthralled, helping them forget the world outside the theatre for a couple of hours.

The 1,300-seat venue is designed for maximum impact. With only 14 rows, seating is wrapped 270 degrees around the aqua stage, creating an intimate experience. Every seat offers its own unique views.

Through their VIP ticket, guests are welcomed to a private lounge for pre-show bites before being escorted to luxurious theatre lounge chairs, positioned for premium views.

Dragone calls La Perle a “new kind of theatre”. A legend in the industry, Dragone started his career with Cirque du Soleil, playing an instrumental role in its rise to fame as creative director.

There’s much to explore at Al Habtoor City on Sheikh Zayed Road which comprises three five-star hotels, a vibrant marina promenade, as well as stylish cafes and restaurants. For a memorable dinner, book a table at Mexican-Peruvian restaurant, Zoco, at the Atrium or savour signature French fare at Brasserie Quartier, located at the Habtoor Palace. 

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Egypt’s tourism sector to grow 30% by year-end: Minister https://wwww.dailynewssegypt.com/2019/10/01/egypts-tourism-sector-to-grow-30-by-year-end-minister/ Mon, 30 Sep 2019 22:26:33 +0000 https://ww.dailynewssegypt.com/?p=709690 The year 2018 was very good for the Egyptian tourism sector, the minister added during an interview with Bloomberg.

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Egypt’s tourism sector is expected to grow by 30% by the end of 2019, in light of the boom of tourist arrivals to Egypt during the last period, according to the Minister of Tourism Rania Al-Mashat.

The year 2018 was very good for the Egyptian tourism sector, the minister added during an interview with Bloomberg.

Al-Mashat said the recovery experienced in the sector was significant and was moving in a positive direction. She explained that the tourism sector is very important to the Egyptian economy, representing 15% of the GDP.

Regarding the bankruptcy of Thomas Cook, Al-Mashat said it will not only affect Egypt, but the entire global tourism.

Meanwhile, she referred to Egypt’s efforts over the past few years to diversify its target markets. Al-Mashat added that British tourists represent 55% of the total tourist arrivals from Europe to Egypt.

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Egypt’s tourism is approaching its peak, recording 12% of GDP: Al-Mashat https://wwww.dailynewssegypt.com/2019/09/29/egypts-tourism-is-approaching-its-peak-recording-12-of-gdp-al-mashat/ Sun, 29 Sep 2019 11:26:32 +0000 https://ww.dailynewssegypt.com/?p=709395 Al-Mashat added that these figures confirm Egypt’s position as a world leader in the international tourism.

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Egypt’s tourism is witnessing a remarkable improvement as the tourist arrival rate is approaching its peak, Minister of Tourism Rania Al-Mashat stated in a press statement on Friday.

Al-Mashat added that these figures confirm Egypt’s position as a world leader in the international tourism.

The minister’s remarks came during an interview with Bloomberg on the sidelines of her participation in the World Economic Forum on the impact of sustainable development.

The tourism sector in Egypt suffered a downturn since the 2011 Revolution, and the sector in Egypt suffered another devastating blow when a Russian passenger plane crashed in Sinai in late October 2015 with no survivors. However, since 2018, the sector began to revive, regaining its position once more.

During the interview, Al-Mashat stressed the importance of the tourism sector in the Egyptian economy, which represents more than 15% of Egypt’s gross domestic product (GDP), and contributes to the creation of jobs and positively affects the lives of local communities.

The minister pointed to Egypt’s Tourism Reform program (E-TRP) launched last November, stating that the ministry has formulated a unified vision for the sector in cooperation with all relevant parties from the government and the private sector, which represents 98% of the tourism sector in Egypt.


“The trends of tourists are changing, tourists come to Egypt not only to visit the archaeological areas, but to also get to know the local communities in the places they visit and consider this as part of their tourist experience,” Al-Mashat said.

Following new trends in tourism, the ministry has invited and hosted a number of bloggers and influencers on social networking sites and specialists in tourism and travel from various continents of the world to Egypt from 19 to 27 September to publish pictures and write about their experience in Egypt.

At the end of the trip, the ministry held the forum of bloggers and influencers in the field of tourism to display the photos and videos they published during this week, and their experience in Egypt on Friday.

Egypt celebrated the World Tourism Day on 27 September by holding the international forum of bloggers and influencers in the field of tourism.

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UK coordinates with Egyptian government Thomas Cook’s travellers’ issue: embassy https://wwww.dailynewssegypt.com/2019/09/25/uk-coordinates-with-egyptian-government-thomas-cooks-travellers-issue-embassy/ Wed, 25 Sep 2019 14:46:53 +0000 https://ww.dailynewssegypt.com/?p=709072 British CAA initially returns 150,000 travellers from 50 different destinations, says embassy’s spokesperson

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The British embassy to Egypt is closely coordinating with the Egyptian government to handle the issue of the recently bankrupt British travel group, Thomas Cook, according to the embassy’s spokesperson, asserting that its collapse is a commercial matter that impacts its clients worldwide, and not just Egypt.

British tourists will soon return back to the United Kingdom and the British Civil Aviation Authority (CAA) guarantees to pay all extra expenses required to stay longer in Egypt until the CAA is able to book them new flights, the embassy spokesperson added on Monday evening.

“The British government along with the CAA work around the clock to support all the negatively impacted travellers abroad. The UK government is initially returning 150,000 travellers from 50 different destinations,” stated the embassy spokesperson.

About 415,000 British nationals visited Egypt in 2018. While most visits are trouble free, according to the Foreign and Commonwealth Office (FCO), the UK is still suspending its direct flights to Sharm El-Sheikh after the Russian plane crash in Sinai on 31 October 2015.

Meanwhile, the Egyptian Ministry of Tourism, Rania Al-Mashat, commented in a parliamentary statement that since 2016, British tourism has been generally modest, noting that Egypt is expected to lose 25,000 tourists, which is considered below the minimum.

She added that the Ministry was aware of Thomas Cook’s bankruptcy of for months ago, hence the ministry is always working to diversify the markets of incoming tourists. 


As for British tourists in Egypt, she stated that the British government is taking the necessary measures to transport them to their country after the cancellation of their bookings with Thomas Cook.

She stressed that the ministry of tourism is checking on all British tourists with the British embassy in Egypt.

On 23 September 2019, the Foreign and Common Wealth Office (FCO) updated its travel advice for British tourists who plan to visit Egypt following the announcement of Thomas Cook ceasing trading.

The FCO advised against all travels to the governorate of north Sinai, due to terrorist attacks against police and security forces resulting in deaths. The FCO also advises against all but essential travel to the governorate of south Sinai, except the area within the Sharm El-Sheikh perimeter barrier, which includes the airport and the areas of Sharm El-Maya, Hadaba, Naama Bay, Sharks Bay, and Nabq.

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Egypt ranks 1st in Africa in promoting country branding:  Bloom Consulting https://wwww.dailynewssegypt.com/2019/09/24/egypt-ranks-1st-in-africa-in-promoting-country-branding-bloom-consulting/ Tue, 24 Sep 2019 14:32:19 +0000 https://ww.dailynewssegypt.com/?p=708979 The report declares that Egypt got a rating score of AAA in promoting the country’s brand and its touristic destinations, which is considered the highest rating.

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For the first time since 2013, Egypt earned the lead position in Africa in the country branding ranking, relegating South Africa to the second position, according to the nation branding consulting firm and the official data partner of the World Economic Forum, Bloom Consulting’s latest report.

Despite going through an unstable political period with civil unrest during the Arab Spring in 2011 and the 2013 uprising, the report states that Egypt showed a positive performance.

The report declares that Egypt got a rating score of AAA in promoting the country’s brand and its touristic destinations, which is considered the highest rating.

It also mentions that Egypt stood out in the area of digital demand for Egyptian destinations as well. All these achievements allowed the country to jump two places in the world ranking, close to the top 25, hence becoming the best positioned African country. It surpassed South Africa by improving its results in all domains.

The report shows that Egypt, as the new regional leader, can be a lesson to other countries due to its ability to show resilience and reinvent itself, despite being the target of terrorist attacks and managing political and armed internal conflicts.

Nonetheless, the report stated that future analysis should consider that Egypt was the target of terrorist attacks in 2018, increasing regional insecurity.

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Thomas Cook collapses, bookings cancelled until April for only 25,000 tourists in Egypt https://wwww.dailynewssegypt.com/2019/09/24/thomas-cook-collapses-bookings-cancelled-until-april-for-only-25000-tourists-in-egypt/ Tue, 24 Sep 2019 13:54:36 +0000 https://ww.dailynewssegypt.com/?p=708974 Firm's collapse to shake Egyptian market until another company absorbs number of Thomas Cook's travellers: El Damery

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British Tourism company, Thomas Cook officially announced on Monday that it collapsed after failing to secure its necessary funding, leaving thousands of holidaymakers stranded abroad.

The company currently has 600,000 clients on vacation abroad, including more than 150,000 British travellers.

Meanwhile, Chairperson of Thomas Cook’s agent in Egypt Blue Sky Travel Agency and owner of the Sunrise Inn, and Chairperson of Egyptian Travel Agents Association (ETTA), Hossam El-Shaer, confirmed in a press statement on Monday that the English company declared bankruptcy at dawn after discussions between shareholders and financiers failed to reach an agreement.

“We reached an agreement with the Civil Aviation Authority (CAA), a British government body, in which it will regulate the departure of Thomas Cooks travellers in Egypt according to the departure date of each tourist.”

He added that the company has sent a letter to hotels that it will be the guarantor of all receivables and that no amounts should be requested from tourists.

According to the Chairperson of the ETTA, the Egyptian Ministry of Tourism is in coordination with the British embassy in Cairo to check on the British tourists that came to Egypt through Thomas Cook, in order to enjoy their trip in Egypt until they return back to their countries.

El-Shaer showed that the bookings made by the bankrupt company in England were cancelled until April 2020 for only 25,000 tourists in Egypt.

He pointed out that the company that went bankrupt is only the company located in England, and that the other subsidiary branches of Thomas Cook (Germany – Belgium – Netherlands – France – Poland and Scandinavia) are working naturally and separately from Thomas Cook England.

Commenting on the firm’s collapse, explaining its effect on the Egyptian tourism movement, Hesham El Damery, the retiring president of the Tourism Promotion Board Authority, told Daily News Egypt that the market will witness a shake until another great company like Thomas Cook absorbs the number of travellers.

He explained further that Thomas Cook is considered a partner of the Egyptian Ministry of Tourism, and for some hotels in Egypt, highlighting that it is considered as the second global exporter for tourism in Egypt.

“Hence, of course there will be an effect, but we hope it will be a temporary one, and to see the tourism movement in Egypt coming back to its normal rates,” he asserted.

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MoT to promote Egypt in 5 markets through partnership with Expedia https://wwww.dailynewssegypt.com/2019/09/21/mot-to-promote-egypt-in-5-markets-through-partnership-with-expedia/ Sat, 21 Sep 2019 20:35:11 +0000 https://ww.dailynewssegypt.com/?p=708666 Five markets include US, UK, Canada, Italy, Germany, according to Ministry

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Through the new partnership between Egypt’s Ministry of Tourism (MoT) and Expedia, a campaign will be launched to promote Egypt in five different touristic markets including the United States, the United Kingdom, Canada, Italy, and Germany according to a press statement from the MoT.

Days ago, the Minister of Tourism, Rania Al-Mashat, announced in a press conference new partnerships with major international marketing, branding, and media companies, namely Beautiful Destinations, CNN, China’s Ctrip, Discovery, Expedia Group, and Isobar.

Across an innovative mix of TV, digital, and social media platforms, the MoT is launching a global tourism campaign to showcase the modern and dynamic face of the country, with its abundance of experiences for travellers from all over the world, whatever their taste or budget, in addition to tapping new source markets.

This campaign, which is launched by Expedia in cooperation with the MoT, will  run for 12-months, based on the seasonal search and booking system for travel in the aforementioned markets.

It includes adding custom landing pages, featuring bespoke guides and beautiful rich media content, along with a host of new digital advertising formats, all of which are designed to increase the booking demand and to raise the profile of Egypt in key International markets.

The campaign will run across 11 Expedia Group websites in five countries, namely Canada, Germany, Italy, the UK, and the US.

The MoT stated that the campaign messaging focuses on increasing awareness of Egypt, helping raise the country’s various tourism destinations and shedding light on the diversity of the Egyptian people. Messaging will also offer an opportunity to promote key cultural events such as the opening of the Grand Egyptian Museum (GEM2020), one of the largest museums in the world.

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UNWTO suggests establishing tourism Committee under African Union, to discuss tourism issues in Africa https://wwww.dailynewssegypt.com/2019/09/16/unwto-suggests-establishing-tourism-committee-under-african-union-to-discuss-tourism-issues-in-africa/ Mon, 16 Sep 2019 16:09:36 +0000 https://ww.dailynewssegypt.com/?p=708109 Organisation named Egypt's ‘People To People’ campaign video as best promotional movie in Middle East

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The UNWTO Secretary-General Zurab Pololikashvili, Chairperson of the Executive Council in the UNWTO and Minister of Tourism in Kenya, Najib Balala suggest establishing a tourism committee in light of Egypt’s presidency of the African Union (AU).

They continued that this committee will be under the umbrella of the AU and in coordination and cooperation with the UNWTO, with the aim of discussing tourism issues which face the sector in Africa.

They mentioned that this committee will also help other African countries to explore the possibility of benefiting from Egypt’s Tourism Reform Programme (E-TRP) which was adopted by the Egyptian Ministry of Tourism last November to develop the sector.

Their suggestion came during the 111th session of the executive council of the UNWTO, which was held during the 23rd session of the UNWTO general assembly meetings held in St Petersburg, from 9 to 13 September.

For her part, Egypt’s Minister of Tourism, Rania Al-Mashat, welcomed their proposal, stressing that the establishment of this committee will increase opportunities for cooperation between the UNWTO and African countries, and will promote the tourism sector in all African countries.

She asserted that all these efforts will strengthen the tourism sector globally as a sector which exports services, pointing out that the tourism sector is considered an important sector that significantly contributes to the provision of foreign exchange, as well as to job creation.

Meanwhile, the UNWTO announced on Saturday during the latest meeting of the UNWTO’s general assembly, that Egypt’s ‘People To People’ campaign has been selected as the best promotional movie in the Middle East.

The ‘People To People’ campaign video was published last month, and was curated by Beautiful Destinations, the social media travel hub, highlighting the different experiences that Egypt has to offer in gastronomy, culture, and various activities through its people.

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Ministry of Tourism is set to sign cooperation protocol with Ministry of Education and Technical Education https://wwww.dailynewssegypt.com/2019/09/14/ministry-of-tourism-is-set-to-sign-cooperation-protocol-with-ministry-of-education-and-technical-education/ Sat, 14 Sep 2019 21:53:13 +0000 https://ww.dailynewssegypt.com/?p=707988 Protocol aims to educate students on importance of tourism as basic pillar to support national economy

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Egypt’s Ministry of Tourism is set to sign cooperation protocol with the Ministry of Education and Technical Education to teach students and increase their awareness of the importance of the tourism sector for the economy, according to the Minister of Tourism, Rania Al-Mashat.

Al-Mashat added that the human element that works in the tourism sector must have a specific nature, and this is what the faculties of tourism and hotels in Egypt are interested in. She asserted the importance of linking the technical educational curricula with the needs of the tourism labour market.

Her remarks came during her participation in a ministerial discussion on education and employment in the tourism sector, which was held on the sidelines of the 23rd session of the General Assembly of the World Tourism Organization (UNWTO), from 9 to 13 September in Russia’s St Petersburg.

Al-Mashat referred to the importance of technological advancement and digital transformation in the tourism industry, because of its great impact on the efficiency of management and sustainability.

The minister highlighted the launch of Egypt’s Tourism Reform Programme (E-TRP) in November 2018, which aims to develop the Egyptian tourism sector.

Egypt’s Ministry of Tourism aims to turn the sector into a sustainable industry, consistent with the United Nations sustainable development goals (SDGs).

Meanwhile, Zurab Pololikashvili, Secretary-General of the WTO, declared that the UNWTO has chosen 2019 as the year of education and job creation in the tourism sector.

He asserted that tourism is one of the main pillars of the economy.

Al-Mashat declared earlier that the tourism sector is considered a key component for growth and employment in the country, stating that it accounts for 20% of Egypt’s GDP.

Globally, the world tourism movement increased by 6% in 2018, contributing $8.8tn, accounting by 10% of the world economy, and 30% of the world services exports, according to the latest data from the UNWTO.

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Egypt participates in 23rd session of UNWTO https://wwww.dailynewssegypt.com/2019/09/13/egypt-participates-in-23rd-session-of-unwto/ Fri, 13 Sep 2019 11:20:15 +0000 https://ww.dailynewssegypt.com/?p=707843 UNWTO programme will focus on for sustainable tourism, tourism education, and training

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The Minister of Tourism, Rania Al-Mashat, announced on Monday  that she traveled to Russia to participate in the meeting of the 23rd session of the World Tourism Organization (UNWTO), which is being held from 9 to 13 September in St Petersburg.

She will also participate by representing Egypt in the Moscow programme which is implemented within the framework of this session “Tourism Development in Cities”, which will be held from 14 to 15 September in Moscow.

The programme is organised by the UNWTO, and will focus on areas including policies and tools for sustainable tourism, tourism education, and training.

The minister asserted the importance of Egypt’s participation in such important international events to enhance cooperation between the ministry and major international organisations such as the UNWTO.

She referred to the reformulation and development of relations with international institutions, considered one of the key pillars of Egypt’s Tourism Reform Programme (E-TRP), which was launched by the ministry last November.

Al-Mashat stated that  the meetings of  the 23rd Session of the UNWTO is considered the most important international gathering of senior officials from the tourism industry and representatives of the private sector around the world.

The activities of the 23rd session of the UNWTO  will include a high-level summit on “Innovation and Sustainable Development in Tourism”, to be attended by the minister of tourism as a speaker to discuss innovation, education, and artificial intelligence.

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Sharm El-Sheikh, Hurghada, Alexandria to witness RevPAR growth of 37%, 27%, 27% respectively in 2019: Colliers https://wwww.dailynewssegypt.com/2019/09/11/sharm-el-sheikh-hurghada-alexandria-to-witness-revpar-growth-of-37-27-27-respectively-in-2019-colliers/ Wed, 11 Sep 2019 19:50:49 +0000 https://ww.dailynewssegypt.com/?p=707700 It also forecasted that the four cities will achieve occupancy rates of 84% in Alexandria, 79% in Cairo, 68% in Hurghada, and 63% in Sharm El-Sheikh in 2019.

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Sharm El-Sheikh, Hurgahda, Alexandria and Cairo are to witness a growth of 37%, 27%, 27%, and 11%, respectively year-over-year (y-o-y) in revenues per available rooms (RevPAR), Colliers International said in its latest MENA Hotels Forecast report in August 2019.

It also forecasted that the four cities will achieve occupancy rates of 84% in Alexandria, 79% in Cairo, 68% in Hurghada, and 63% in Sharm El-Sheikh in 2019.

Concerning Lebanon, Colliers unveiled that Beirut is expected to witness a growth of 16% in y-o-y RevPAR in 2019, with occupancy rate of 63%.

For the UAE, Colliers expected Abu Dhabi city to witness a slight RevPAR increase of 2% y-o-y in 2019, with occupancy rate of 72%.

“Abu Dhabi Beach is expected to witness a slight RevPAR growth of 2% y-o-y in 2019, with occupancy rates of 66%,” Colliers forecasts.

In terms of Saudi Arabia, Colliers revealed that Riyadh, Jeddah, Makkah, Madinah, and Al Khobar are expected to witness RevPAR decreases of 5%, 7%, 2%, 4%, and 8%, respectively y-o-y in 2019.

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Half a million Chinese tourists visit Egypt in 2018, expected to triple by next year: Ctrip https://wwww.dailynewssegypt.com/2019/09/11/half-a-million-chinese-tourists-visit-egypt-in-2018-expected-to-triple-by-next-year-ctrip/ Wed, 11 Sep 2019 07:35:59 +0000 https://ww.dailynewssegypt.com/?p=707643 “We have a specific increase target already but as we have just started working with Egypt's Tourism Ministry, so some details are still in discussion, thus the percentage of the hike depends on how much the government will spend on the marketing campaign, and on how big the size of the campaign is,” Wang added.

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Half a million Chinese tourists visited Egypt in 2018, compared to 300,000 in 2017, according to Amanda Wang, General Manager of Global Destinations Marketing, Sales in Ctrip Group.

She told Daily News Egypt that Ctrip expects this kind of aggressive level increase to be repeated again in the next coming years.

“We have a specific increase target already but as we have just started working with Egypt’s Tourism Ministry, so some details are still in discussion, thus the percentage of the hike depends on how much the government will spend on the marketing campaign, and on how big the size of the campaign is,” Wang added.

She mentioned that all of these points are still in discussions, stating that her company, in cooperation with Egypt’s Ministry, will decide on all the promotional and marketing activities. Afterwards, they will test and see how trends go following these activities, confirming that at that point they would have better predictions for the numbers.

Egypt’s Ministry of Tourism and Ctrip will launch a joint marketing campaign to promote Egypt in the Chinese market. This campaign marks the start of a partnership aimed at connecting Chinese travellers to Egypt. Through this cooperation, Ctrip along with the ministry of tourism will carry out a digital campaign with online advertising and precise targeting solutions. The aim is to provide travellers with holistic top-quality products and services.

“Based on our experience in dealing with new countries, in addition to the data we have for Egypt in terms of the booking, the tickets and the hotels, we expect an increase in the number to double or triple,” she forecast.

The Minister of Tourism, Rania Al-Mashat, stated earlier to DNE in an interview that the ministry aims to diversify the revenue streams and increase the sector’s resilience by attracting new markets. She explained that this could be achieved through increasing promotional efforts in new source markets, including Asia (particularly China).

In terms of the challenges that impact the number of the Chinese tourists to Egypt, Wang stated that Chinese tourists still don’t know enough about Egypt, describing that for them, Egypt is a mysterious place.

“It’s my first visit to Egypt and I was really impressed how the visa goes so easily and fast. However, many Chinese tourists have not experienced this, so they have no information on how the visa goes so easily in Egypt,” she stated.

She asserted that Egypt has such an amazing culture, so they need to change the perception of Chinese tourists regarding Egypt.

“Maybe because of the language or other reasons, Chinese tourists are not being served at the expected level, so we will do our best to send more positive message to China’s market, to educate them, and drive their interest,” she asserted.

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Egypt’s Ministry of Tourism partners with Beautiful Destinations, CNN, China’s Ctrip, Discovery, Expedia Group, Isobar https://wwww.dailynewssegypt.com/2019/09/11/egypts-ministry-of-tourism-partners-with-beautiful-destinations-cnn-chinas-ctrip-discovery-expedia-group-isobar/ Wed, 11 Sep 2019 07:32:40 +0000 https://ww.dailynewssegypt.com/?p=707642 “The diversification of marketing and media platforms, a key pillar of the Egypt Tourism Reform Programme, contributes to the changing narrative of the sector,” said Al-Mashat.

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The Minister of Tourism, Rania Al-Mashat, announced on Monday in a press conference the details of the ministry’s international marketing and promotion partnerships with major international marketing, branding, and media companies. The newly announced partnership include, Beautiful Destinations, CNN, China’s Ctrip, Discovery, Expedia Group, and Isobar.

Across an innovative mix of TV, digital, and social media platforms, the ministry of tourism is launching a global tourism campaign to showcase the modern and dynamic face of the country. Aiming to exhibit the country’s abundance of experiences for travellers from all around the world, whatever their taste or budget, in addition to tapping new source markets.

“The diversification of marketing and media platforms, a key pillar of the Egypt Tourism Reform Programme, contributes to the changing narrative of the sector,” said Al-Mashat.

Al-Mashat stated that the ministry will work closely with its international partners to showcase the beautiful Egypt to a wider range of audiences all over the world, with new innovative and competitive concepts of promotion, modern content, and digital tools, highlighting the diversity of the country’s destinations, in addition to the authenticity of its traditions.

She mentioned that through the use of a data-driven approach, the ministry will create content tailored to audiences in various markets.

The announcement ceremony was attended by Founder and CEO of Beautiful Destination, Jeremy Jauncey, General Manager of Global Destinations Marketing, Amanda Wang, Amanda Turnbull, Sales in the Ctrip Group, Discovery Vice President and General Manager for Middle East and Africa, Myriam Younes, Director, Business Development, EMEA and India, Expedia Group, Tarek Daouk, and CEO of Dentsu Aegis Network MENA, “Isobar”.

Commenting on the partnership, Turnbull said: “We are delighted to further strengthen our long-standing relationship with Egypt Tourism as its only non-news network partner. Our expertise allows us to showcase the many wonders of Egypt as part of our unprecedented factual entertainment offering, as well as communicate the breadth of historical and tourism offerings across Egypt to far-reaching corners of the globe”.

Younes stated that this campaign aims to drive demand in bookings, but perhaps more importantly, it will help raise awareness of Egypt’s amazing regions and diverse people to Expedia Group’s audience of highly engaged, international travel shoppers.

“We have been working together since the beginning of the year on a close partnership to develop the Egypt brand, data from target markets and the Beautiful Destinations community on social media. We have seen a fantastic response from travellers and content creators all over the world who are excited to visit Egypt and see all it has to offer. At a time when authentic, local experiences are driving so much of tourism we believe that Egypt is exceptionally well-positioned to capitalise on this interest and create once in a lifetime moments for people from all over the world,” Jauncey concluded.

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Egypt’s Ministry of Tourism launches new hospitality criteria in line with international standards https://wwww.dailynewssegypt.com/2019/09/10/egypts-ministry-of-tourism-launches-new-hospitality-criteria-in-line-with-international-standards/ Tue, 10 Sep 2019 13:26:55 +0000 https://ww.dailynewssegypt.com/?p=707563 Hospitality criteria for Egyptian hotels has not been updated since 2006

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The Minister of Tourism, Rania Al-Mashat, announced on Monday during a press conference the new hospitality criteria for Egyptian hotels under the auspices of Egypt’s Prime Minister, Mostafa Madbouly, and in the presence of the Minister of Health, Hala Zayed, the Minister of Environment, Yasmine Fouad, Governor of South Sinai , Khaled Fouda, Governor of Red Sea , Ahmed Abdallah, Governor of Giza , Ahmed Rahsed, and Cairo Governor, Khaled Abdelaal.


Notably, the hospitality criteria for Egyptian hotels has not been updated since 2006.
The Chairperson for the Egyptian Hotels Association, Maged Fawzy, explained that this new criteria added new types of hotels, in light of increasing international demand on them, including environmental hotels, eco-friendly lodges, apartment hotels, dahabyas, and heritage hotels.


“The previous standards have also been updated in terms of the fixed hotels, resorts, floating hotels, taking into account the environmental dimension, green hotel standards, and the use of clean energy technologies, in order to contribute to the preservation of the environment and the protection of natural and heritage resources, “ he explained.


“This is an important step that will give the ministry the leverage to monitor the hotels and ensure that the quality of services provided to Egypt’s tourists are in line with international standards,” Al-Mashat said.


In that context, the minister explained that these new criteria were completed in coordination with the UNWTO and includes environmental, health, and hygiene standards.


AL-Mashat assured that the step of the new criteria for hotels is considered a major step in increasing the competitiveness of Egypt’s tourism sector.

The minister referred to the importance of the human element in the success of any system, hence she mentioned that the new criteria included controls and standards for providing accommodation for workers.


Al-Mashat declared that the ministry has trained inspectors of the ministry’s hotel control sector on the new standards by experts from the UNWTO to ensure their readiness to execute their work once the new system is implemented.


She explained further that 23 inspectors from the hotel control sector in the ministry have been trained on the new system, and six TOT trainers have been trained to ensure the continuation of the qualification and its development. They were also trained on the use of a tablet especially manufactured for this purpose, as part of Egypt’s digital transformation plan, to ensure that the evaluation process is conducted with integrity and transparency.


In that term, Fawzy announced that hotels will be given a period of six months to accommodate these new standards.


In a recorded video broadcasted in the conference, the Secretary General of the UNWTO, Zurab Pololikashvili stated that this new system of hotel classification will make Egypt’s more competitive.

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New Valley province, Guinness World Records discuss promoting tourism, agriculture https://wwww.dailynewssegypt.com/2019/09/10/new-valley-province-guinness-world-records-discuss-promoting-tourism-agriculture/ Tue, 10 Sep 2019 11:16:58 +0000 https://ww.dailynewssegypt.com/?p=707525 This is part of its development plan, which aims to market agricultural products globally, in addition to promoting the governorate as a global tourist destination.


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The Governor of the New Valley, Mohamed el Zamalout, met with the Executive Chairperson of Guinness World Records’ partner in Egypt, Ahmed Makled, where the two parties confirmed the importance of cooperation in a number of occasions held by the Guinness World Records in Egypt. This is part of its development plan, which aims to market agricultural products globally, in addition to promoting the governorate as a global tourist destination.

Mohamed el Zamlout confirmed that the New Valley governorate is keen to cooperate with all international institutions and different bodies that can benefit from its activities in promoting the governorate as part of Egyptian tourism and its agriculture products. He added that full coordination will be available between the governorate of the New Valley with the official partner of the Guinness World Records in Egypt in order to establish a number of occasions that could have a positive response to the Egyptian market.

For his part, Ahmed Makled praised the great cooperation of the New Valley governorate, where the governor was keen on full coordination with Guinness World Records, noting that there are many events that will be organised soon to promote the name of the governorate on a global level by breaking world records.

He pointed out that such events will have a positive and a high impact on promoting Egyptian tourism and New Valley tourism in particular, and improve the perspective about Egypt and present its genuine picture to the world, stressing its security and safety and abundance of many quality products for export to world markets.

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E-TRP aims to improve Egypt’s tourism sector through modern technology: Al-Mashat https://wwww.dailynewssegypt.com/2019/09/08/e-trp-aims-to-improve-egypts-tourism-sector-through-modern-technology-al-mashat/ Sun, 08 Sep 2019 21:11:31 +0000 https://ww.dailynewssegypt.com/?p=707401 DNE interviewed Al-Mashat, to find out the sector’s latest updates and future plans.

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Egypt’s tourism sector has been witnessing great developments over the past couple of years. Egypt’s Minister of Tourism Rania Al-Mashat told Daily News Egypt that tourism is firmly placed as one of Egypt’s fastest growing sectors and contributes by over 15% to the country’s economy and is one of the most important services exports.

DNE interviewed Al-Mashat, to find out the sector’s latest updates and future plans.

Could we talk about Ministry’s Egypt— Tourism Reform program?

On Nov 2018 , after ten months in office, with my team, I launched the Egypt—Tourism Reform Program (E—TRP) from the Egyptian Parliament.

This structural reform program is designed to change the narrative on Egyptian tourism. The vision is to achieve a sustainable tourism sector through implementing structural reforms that strengthen the sector’s competitiveness and are consistent with international standards.

The structural reform pillars are: Institutional, Legislative, Branding & Promotion, Infrastructure & Tourism Development, and International Tourism Trends. All this is directed to put Egypt on a  sustainable path, consistent with the United Nations Sustainable Development Goals (SDGs).

The  E-TRP is a framework. For each pillar, there are well defined goals and required procedures to achieve them.

Our overarching objective is that at least one individual from each household in Egypt works directly or indirectly in the tourism sector.

So far we have been walking with a steady pace in the successful implementation of many aspects of the pillars of the Egypt— Tourism Reform Program. The first monitoring report will be published  next October.

As this year, the theme of the Euromoney is the fintech, so in your opinion how the technology benefit the tourism?

I think technological innovation and digital solutions are crucial to enhance competitiveness in the tourism sector.

E-TRP aims at improving the tourism sector in Egypt through making use of modern technology and adopting sustainable tourism strategies. This is covered in the last pillar “International Tourism Trends”. There is a section about digitalization

Last March, we organized a major regional tech forum for technological innovation in tourism, which was the first of its kind to be held in the Middle East. During this tech forum we conducted the first national competition for startups in the field of tourism, which was organized by the Ministry of Tourism in cooperation with UNWTO and powered by Rise-Up.

In your opinion, what is the role of tourism in supporting and developing the national economy?

Tourism is one of the world’s largest economic sectors supporting 1 in every 10 jobs globally and generating 10% of Global GDP.

Tourism is firmly placed as one of Egypt’s fastest growing sectors and contributes by over 15% to the country’s economy and is one of the most important services exports.

Our overarching objective is to have at least one individual from each Egyptian household working, either directly or indirectly, in the tourism sector.

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Egypt recognised power of tourism sector as driver of economic growth: WTTC https://wwww.dailynewssegypt.com/2019/09/02/egypt-recognised-power-of-tourism-sector-as-driver-of-economic-growth-wttc/ Mon, 02 Sep 2019 13:55:59 +0000 https://ww.dailynewssegypt.com/?p=706822 State's tourism sector is growing at an excellent rate, says CEO of WTTC

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President and CEO of the World Travel & Tourism Council (WTTC), Gloria Guevara, praised the Egyptian Tourism Ministry’s efforts in highlighting the importance of the sector globally as an engine for economic growth.

“The Egyptian Minister of Tourism, Rania Al-Mashat, has recognised the power of our sector as a driver of economic growth, job creation, and social advancement,” she tweeted on the official account of the WTTC on social media.

This tweet came after the American travel magazine “Travel weekly,” published an interview with Al-Mashat that was conducted during her participation in the activities of the 19th session of the 2019 WTTC Global Summit that took place in Seville, Spain in April. During the summit, Al-Mashat received the International Leadership in Tourism award from the WTTC in recognition of Egypt’s efforts to improve and strengthen the Egyptian tourism sector in order to become more solid and resilient to shocks.


This was the first time that a state or minister from the Middle East region received this award from the WTTC.

“Egypt has shown a real commitment to restoring tourism and the travel sector in Egypt and putting it as a top priority after the crisis,” CEO of WTTC asserted.

She also stated that Egypt’s tourism sector is growing at an excellent rate with the new vision and the excellent execution that the ministry of tourism adopted.

Earlier, the WTTC published a report on tourism in a number of different countries, reviewing the results of the new research conducted by the WTTC in 2018, comparing the travel and tourism sector in 185 countries.

The research showed that tourism in Egypt witnessed a huge boom and recovery in 2018, becoming the fastest growing country in tourism in North Africa, with growth of 16.5%, four times the global average of 3.9%.

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2019 likely to be a landmark year for tourism in Egypt: Colliers https://wwww.dailynewssegypt.com/2019/08/22/2019-likely-to-be-a-landmark-year-for-tourism-in-egypt-colliers/ Thu, 22 Aug 2019 20:06:41 +0000 https://ww.dailynewssegypt.com/?p=705808 Alexandria experiencing highest y-o-y improvement in 1H2019

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The year’s outlook for the Egyptian tourism market remains positive, with 2019 expected to become a landmark year for tourism in Egypt, Colliers’ MENA quarterly review report revealed on Wednesday.

The Africa Cup of Nations (AFCON 2019) had a positive impact on demand in both Cairo and Alexandria markets. Alexandria experienced the highest year-over-year (y-o-y) improvement in the first half of 2019 (1H2019) of the Egyptian market, the report mentioned.

Alexandria continues to lead the market in rate performance, recording a 26% improvement in average daily rate (ADR) over the previous year, the report said.

The report indicates that Egypt’s Ministry of Antiquities intends to build on the wider African source market, offering African tourists entry to museums and attractions at the same rates as locals for the remainder of 2019.

Furthermore, Egypt’s large resort cities have experienced strong growth in demand and rate, though the Red Sea resort towns record lower-key performance indicators than the larger cities, the report explained.

The Cairo hospitality market has an additional 1,500 keys expected to enter the market by 2021, accounting for a 3% annual growth in the supply, the report mentioned, noting that other markets across Egypt are expected to grow at an average rate of 2% per year, considering the announced projects.

For other MENA destinations, the report said that with the successful launch of Jeddah Season, the kingdom’s appeal to leisure travellers across the region is expected to be broadened, noting that Backstreet Boys, Super Junior, and Afrojack performed in the city.

Tourists entering Dubai will receive a free pre-paid mobile SIM card based on their travel documents, the report noted, mentioning that this allows travellers arriving at Dubai International Airport to take advantage of the complimentary du Tourist SIM cards.

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Sharm El-Sheikh, Hurghada to witness RevPAR growth of 39% & 29%, respectively in 2019: Colliers https://wwww.dailynewssegypt.com/2019/08/19/sharm-el-sheikh-hurghada-to-witness-revpar-growth-of-39-29-respectively-in-2019-colliers/ Sun, 18 Aug 2019 23:00:07 +0000 https://www.dailynewsegypt.com/?p=705353 Cairo, Alexandria to achieve occupancy rates of 79%, 84%, respectively in 2019

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Cairo, Sharm El-Sheikh, Hurgahda, and Alexandria are to witness a growth of 11%, 39%, 29%, and 27%, respectively year-over-year (y-o-y) in revenues per available rooms (RevPAR), Colliers International said in its latest MENA Hotels Forecast report in July 2019.

It also forecasted that the four cities will achieve occupancy rates of 79%, 64%, 69%, and 84%, respectively in 2019.

Colliers stated that the Egyptian market continues to experience strong growth in performance levels.

In the first six months of 2019, the aforementioned Egyptian markets saw an average RevPAR growth of 25% compared to the same period last year, it added.

The Colliers attributed this growth to lifting the travel ban from export markets, which led to an increase in demand levels.

“The outlook for Egyptian markets remains strong. The main Egyptian markets are expected to see a 27% increase in RevPAR compared to last year,” Colliers expects.

Concerning Lebanon, Colliers unveiled that Beirut is expected to witness a growth of 16% in y-o-y RevPAR in 2019, with occupancy rate of 63%.

For the UAE, Colliers expected Abu Dhabi city to witness a slight RevPAR increase of 2% y-o-y in 2019, with occupancy rate of 72%.

“Abu Dhabi Beach is expected to witness a slight RevPAR growth of 2% y-o-y in 2019, with occupancy rates of 66%,” Colliers forecasts.

In terms of Saudi Arabia, Colliers revealed that Riyadh, Jeddah, Makkah, Madinah, and Al Khobar are expected to witness RevPAR decreases of 5%, 7%, 2%, 4%, and 8%, respectively y-o-y in 2019.

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Egypt releases new promo video showcasing ‘hidden gems’ in new tourism drive https://wwww.dailynewssegypt.com/2019/08/13/egypt-releases-new-promo-video-showcasing-hidden-gems-in-new-tourism-drive/ Tue, 13 Aug 2019 19:43:39 +0000 https://www.dailynewsegypt.com/?p=705025 The campaign video highlights different experiences that Egypt has to offer in gastronomy, culture, and various activities through its people.

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Egypt’s Ministry of Tourism on Monday released of an international promotional campaign video showcasing Egyptians as “hidden gems” in new tourism drive by the ministry.

Minister of Tourism Rania Al Mashat unveiled the new “People To People” campaign video curated by Beautiful Destinations, the social media travel hub with more than 20 million followers; with the video published across all Beautiful Destinations channels on 12 August.

The “People To People” campaign is one of the phases of “Promotion and Marketing”, the third part of the Egypt – Tourism Reform Programme (E-TRP) launched in November 2018. It aims at portraying Egypt not only as a contemporary and prime touristic destination but also sheds light on the diversity of the Egyptian people.

“People To People” uses modern content ideologies and digital tools to shift tourists’ perception on one hand and encourage community engagement, on the other hand.

The campaign video highlights different experiences that Egypt has to offer in gastronomy, culture, and various activities through its people.

“It is a campaign that reawakens the power of human-to-human connection. The campaign video highlights the fact that beyond our known destinations, landmarks, and year-round sunshine, Egypt moves, astonishes and awakens the senses of visitors, not only through its places but through its people as well, inviting the world`s people to connect with us and experience Egypt’s dynamic and vibrant culture,” Al-Mashat said.

She ensured that the Egyptian people are people of pride, passion, peace, progress, and productivity.

“I believe genuinely that the Egyptian people themselves can and will make an enormous contribution to the future success of the tourism sector,” she added.

The minister further added that at a time when the rhetoric of global policy is overshadowed by protectionism and trade barriers, tourism acts as a sector that promotes understanding between people as well as peace, connectivity, and familiarity between nations.

She mentioned that this campaign is not only aimed for global travellers but also to create a local moral boost.

She further stated that the Ministry of Tourism’s overarching objective is to have at least one individual from each Egyptian household working directly or indirectly in the tourism sector.

“In order to achieve the aforementioned objective, we are changing the narrative of Egypt to include immersive experiences, highlight the stories of its people and give travellers a journey of discovery,” she highlighted.

Jeremy Jauncey, founder and CEO of Beautiful Destinations, said travellers today seek content that inspires them in curating their itineraries through a new wave of storytelling; the people of Egypt are amazing- welcoming, proud, and eager to show their country.

“Working with Al Mashat to bring the E-TRP to life has been a huge honour and we are extremely proud to have created the new brand for Egypt tourism,” he added.

He assured that the launch of the “People To People” campaign is just the start of Beautiful Destinations commitment to Egypt, mentioning that he cannot wait to inspire the world to come and visit.

Remi Carlioz, Chief Creative Officer at Beautiful Destinations, said, “This is really a passion project for us. Obviously Egypt has the most amazing natural and historical wonders but what will really make you come to Egypt, and come again, is its people, their warmth, diversity, modernity, joy, and creativity. From Cairo to Alexandria, from Aswan to Siwa, from the Red Sea to Luxor, the people of Egypt will never cease to amaze you.”

Notably, the partnership of the Egyptian Ministry of Tourism with Beautiful Destinations was announced at ITB Berlin on 7 March, and the teaser campaign was launched in May. Earlier on 14 July, a meeting took place in Washington DC with the Beautiful Destinations team to finalise the content.

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Visiting Egypt as a tourist in 2019 https://wwww.dailynewssegypt.com/2019/08/07/visiting-egypt-as-a-tourist-in-2019/ Wed, 07 Aug 2019 10:48:49 +0000 https://ww.dailynewssegypt.com/?p=704705 After an eight-year slump for tourism in Egypt largely due to safety concerns in recent times. Tourism, one of the most popular and profitable industries in the country is finally starting to pick up again.

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After an eight-year slump for tourism in Egypt largely due to safety concerns in recent times. Tourism, one of the most popular and profitable industries in the country is finally starting to pick up again. As the political situation improved, and violent threats are few and far between, a drastic hike in the tourists’ interest in the country took place.

 What you can do in Egypt in 2019

Egypt is one of the world’s oldest and most historic pieces of land in, leaving behind a rich heritage of cultural treasures. However, it is also now a modern country that can offer a lot more than just sightseeing.

One of the things you can do as a foreigner is gambling. If you are craving to play online slots on your trip to Egypt, don’t worry, as there are plenty of physical and online casinos you can play on. Despite all types of gambling being illegal for Egyptian nationals, it is perfectly normal and common for foreigners.

Another thing that Egypt is certainly not known for but has been improving recently is the nightlife. Although it is still far behind most of the Western countries, Egypt has one of the best night lives in the Middle East and you can enjoy a great night out at a club or a bar, no matter what your taste in music is. Beware, though, as it can be quite pricey.

Best tourist attractions

Egypt is home to some of the most important cultural treasures that the ancient civilizations have to offer. Perhaps the most popular of which, are the Pyramids of Giza, the last survivor of the Seven Wonders of the Ancient World. This ancient pyramid complex has baffled historians and travellers for centuries, and it still offers one of the best sights in the world, a true world wonder.

Unlike most other top destinations in Egypt, the small town of Aswan, situated upon the winding curves of the Nile, is one of the most tranquil places you will find, offering a completely new and different experience. It is the perfect place to relax and unwind or take a camel to the desert monastery.

Our next location is Siwa Oasis. It is located way out west, and much like Aswan, it offers a tranquil experience compared to other large cities. Centred around an ancient town, this place is perfect to unwind and plan your next adventures into the surrounding desert.

 Is it safe?

The short answer is yes. Even though there are one can argue that there are still some terrorist attacks happening every year, targeting both tourists and locals, these attacks also happen all over the world, including Paris, London, Berlin and throughout the West.

For example, as of today, the USA has had over 250 mass shootings in 2019, killing hundreds of people and injuring thousands. But is the USA considered safe? Of course, it is. And so should Egypt.

The government is also making sure that strong safety standards are maintained throughout the main tourist attractions, including police escorts to the various sites.

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Marina, Ministry of Youth to sign water sports cooperation protocol https://wwww.dailynewssegypt.com/2019/08/05/marina-ministry-of-youth-to-sign-water-sports-cooperation-protocol/ Mon, 05 Aug 2019 06:00:01 +0000 https://www.dailynewsegypt.com/?p=704448 The protocol also aims to provide the required development and hold competitions for residences of Marina community.

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Taamir company for Development and Tourism Management held a meeting on Sunday, with the Ministry of Youth to prepare for signing a water sports cooperation protocol.

The protocol also aims to provide the required development and hold competitions for residences of Marina community.

Furthermore, the two parties have agreed to hold several events including a marathon that will be held annually and a series of competitions under the title “The strongest man in Marina”, which will include various athletic competitions.

To do so, the two sides will develop various spaces and stadiums which already exist, to get them ready for hosting such tournaments.

Company’s Chairperson and Former Tourism Minister, Hisham Zaazou, said that Taamir’s administration vision includes developing Marina’s infrastructure in cooperation with the state, to boost it’s sport and tourism status.

Zaazou noted that the organisation of international competitions for yachts and marine sports would be under the auspices of the Ministry of Youth and Sports, and in collaboration with sports federations, unions and companies specialized in these areas.

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Tourism investors owe $180m to government https://wwww.dailynewssegypt.com/2019/08/04/tourism-investors-owe-180m-to-government/ Sun, 04 Aug 2019 20:08:27 +0000 https://www.dailynewsegypt.com/?p=704426 600 investors obtained lands from Tourism Ministry, failed to pay lands’ instalments

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The Ministry of Tourism’s dues for lands allocated to hotel and resort projects amounted to $180m until the end of last year.

A senior government official told Daily News Egypt that 600 investors have obtained land plots from the Ministry of Tourism over the past years and failed to pay the lands’ instalments due to low tourist arrivals in Egypt during the period 2011-2018.

According to the official, this year will see the settlement of these dues as the indicators of tourism improve, both in tourist arrivals and revenues.

Daily News Egypt was informed that the revenues of the tourism sector grew to $11.6bn, a growth of 49.5% over the previous year, driven by an increase in tourist arrivals, amounting to 11.3 million tourists, compared to 8.3 million in 2017.

The inbound tourism to Egypt declined sharply during the period 2011-2018 due to political unrest, suspension of Russian and British flights to some Egyptian airports in 2015.

“We are seeing a great recovery in tourism this year, and this is reflected positively on tourism investments and the development of existing hotels through the completion of replacement and renovation operations,” the official said. “We have 48,000 new under construction rooms expected to enter service in 2022,” he added.

The official predicted that occupancy rates in hotels and resorts of the Red Sea region will exceed 85% as tourist arrivals from European countries, especially from Germany, Ukraine, and Poland, are higher than last year.

He added that the Ministry of Tourism is intensifying tourism promotion in Eastern Europe, Germany, and new markets in Central and South Asia, which will continue to drive the growth of tourism movement during the current year.

“If Russia lifted its ban on flight to Egypt, the situation will change completely, as Russia is the biggest market for Egyptian tourism. Sharm el-Sheikh and Hurghada are very popular among the Russians,” he added.

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New passenger terminal opens at Hurghada Airport https://wwww.dailynewssegypt.com/2019/07/31/new-passenger-terminal-opens-at-hurghada-airport/ Wed, 31 Jul 2019 07:40:17 +0000 https://www.dailynewsegypt.com/?p=704056 New terminal’s capacity reaches 7.5 million passengers annually

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Ministers of Civil Aviation and Tourism inaugurated on Tuesday passenger terminal 2 at Hurghada International Airport after increasing its capacity to 7.5 million passengers annually which comes in line with the growing number of tourist arrivals to Hurghada.

The new terminal comes also in line with the strategy set by the Ministry of Civil Aviation to develop Egyptian airports to cope with the rapid growth in the air transport industry and the continuous increase in air traffic to and from Egypt.

Minister of Civil Aviation, Younis El Masry, said the opening of the terminal comes after conducting several test operations, mentioning that modern security devices have been installed in the terminal.

El Masry added that the new terminal has 11 departure gates connected to aircrafts by direct bridges along with nine exit gates for remote aircrafts by buses.

“The new building has 72 counters for booking departures and receiving bags, in addition to two counters for large luggage service,” the minister added.

“The baggage handling area has also been developed for departing passengers and it adopted an

automatic transmission system with six conveyor belts to carry passenger bags, in addition to nine electric conveyors to pick up passengers’ luggage,” he added.

He concluded that the airport provides regular services to Cairo, offers direct flights to many European destinations, and tends to more than 40 different airlines.

Minister of Tourism Rania Al-Mashat expressed her appreciation for the great efforts by the ministry of civil aviation in developing Egyptian airports, pointing out its importance in upgrading the level of service provided to passengers and increasing the competitiveness of Egyptian airports globally.

The minister stressed the importance of the city of Hurghada, as it is one of the most attractive Egyptian tourist cities, noting that there are many trips that go directly to Hurghada city, especially since Hurghada airport serves many other cities including El Gouna, Sahl Hasheesh, Safaga, and El Qusayr.

She assured that the development of this building will contribute to increase the capacity of the airport to receive more tourists and travellers.

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Hilton’s global net income reaches $769m in 2018 https://wwww.dailynewssegypt.com/2019/07/27/hiltons-global-net-income-reaches-769m-in-2018/ Sat, 27 Jul 2019 09:00:51 +0000 https://www.dailynewsegypt.com/?p=703620 Group to increase its capacity in Egypt by adding 1,683 rooms by 2025

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The global net income of the American multinational hospitality company Hilton reached $225m during the fourth quarter (Q4) of 2018, while the full year’s net income recorded $769m, according to Hilton’s Fourth Quarter and Full Year 2018 Results. This is setting Hilton’s 2019 off to its most dynamic year, while celebrating 100 years pioneering the hospitality industry.

Amir Lababedi, the managing director for development in the MENA region at Hilton, told Daily News Egypt in an interview that Hilton aims to expand its capacity in the Middle East, especially in Egypt, explaining that Hilton plans to add 1,683 new rooms by 2025 in Egypt.

“Hilton group is made up of 17 brands, including Waldorf Astoria, Conrad, Canopy, Hilton, Curio, DoubleTree, Tapestry Collection, Embassy Suites, Hilton Garden Inn, Hampton, Tru, Homewood Suites, Home2Suites, and Hilton Grand Vacations, in addition to new brands, called Signia and Motto,” said Lababedi.

DNE spoke with Lababedi about Hilton’s expansion plans in Egypt and the Middle East, in addition to his evaluation of the Egyptian tourism sector’s performance and challenges. The interview’s transcript is below, lightly edited for clarity:

Does the group have expansion plans in Egypt? And what is your five-year strategy?

We have been working in Egypt for 60 years. We already have 16 hotels which are currently operating and eight others that are in the pipeline with more than 1,600 rooms to open during the upcoming five years. We are always on the lookout for more hotels and more deals to sign, so these numbers are expected to increase.

Those 16 hotels are divided into 15 Hilton hotels and a Conrad hotel.

Besides, we are expanding into new geographical territories in and close to Cairo, such as the New Administrative Capital (NAC), New Cairo, the 5th Settlement, Sheikh Zayed, and Sixth October City. We are also looking forward to increase our presence in secondary markets and national projects, such as the Suez Canal Area Development Project, Port Said, Damietta, Mansoura, Tanta, Assiut, and leisure destinations, including El Gouna, Al Alamein, and Ain Sokhna, all of which are set to expand our brand presence in the country.

Our priority in the coming years is to both expand into new geographical territories and introduce more of Hilton’s 17 brands into the country. Within these projects and locations, we firmly believe there is a need and great potential for new mid-scale and focused services brands, such as Hilton Garden Inn, and for our softer brands, such as DoubleTree by Hilton and Curio Collection by Hilton, which lend themselves well to both new build and conversion or adaptive re-use projects. All of these brands are being very well received by the hotel investment and development community, and we have many ongoing discussions to introduce all of these brands.

Currently, we already have two DoubleTree hotels under construction, one is located in El Gouna and the other is in Ain Al Sokhna. We also have two Hilton Garden Inn hotels which are also in the construction phase, one in Cairo Business Park close to the NAC and the other in Damietta which is a very important secondary city in Egypt.

Lastly, we are very much looking forward to introducing the first Waldorf Astoria into Africa in Cairo’s Heliopolis area. This project is currently undergoing rebranding activities.

While resorts do remain part of our strategy here and always will do, we need to ensure the quality of the product represents the brand. Therefore, we now have a number of hotels located in both our resorts and city locations that are undergoing renovations, such as Ramses Hilton, Hilton Pyramids Golf, Hilton Hurghada Plaza, Hilton Hurghada Resort, Hilton Alex Green Plaza, and Conrad Cairo. For those hotels that do not meet the criteria, we need to take the decision as to whether those brands will remain in the portfolio.

Tell us more details on the 1,683 new rooms to be inaugurated in Egypt?

The 1,683 rooms are divided into 257 rooms that are going to be opened in Hilton Cairo in Maadi by 2020, in addition to 179 rooms in DoubleTree by Hilton El Gouna Mangroovy Resort that are going to be opened by 2020, as well as 180 new rooms in Hilton Ain Al Sokhna which will be inaugurated by 2021.

Moreover, there are 130 new rooms to be introduced at Hilton Garden Inn Cairo Business Park by 2021, in addition to 120 rooms in Hilton Garden Inn Damietta Beach by 2021.

Also, there are 420, 200, and 197 rooms to enter operation respectively at Hilton Giza Pyramids by 2023, Hilton Port Said by 2023, and DoubleTree by Hilton Ain Al Sokhna in 2025.

What about Hilton’s expansion plans in the Middle East?

We plan to expand our capacity in North Africa in different brands, including Hilton Tangier Al Houara Resort & Spa by adding 297 rooms by the end of 2019 and Hilton Taghazout Bay Beach Resort & Spa by adding 170 new rooms by 2020.

Furthermore, 155 new rooms are to be opened in Hilton Garden Inn Casablanca Sidi Maarouf by 2021, and 150 rooms in Hilton Rabat will be inaugurated by 2022.

We have a dedicated development presence based out of Casablanca, Morocco as an illustration of our commitment to grow in this region.

What are the most common nationalities that visit Hilton’s hotels in Egypt?

Our top three markets are the Arab Gulf, especially Saudi Arabia, the UK, and the local market. We also started to see some Asian visitors.

How did Hilton deal with Egypt’s tourism crisis in the past eight years? And what were the occupancy rates of your chain during this period?

There has been a country-wide decline in occupancy rates due to the challenges that the local market was facing. Yet, we made sure during that time not to lay off any of our existing team members or shut down the doors of any of our hotels. Of late, the region has witnessed some of the strongest growth rates in the world.

What is the size of Hilton’s staff in Egypt?

Currently, there are 6,516 employees in our hotels in Egypt. We also have a dedicated corporate office based out of Cairo which supports those hotels.

Do you think Egypt’s tourism crisis is over? And how do you see the country’s tourism growth now?

We are observing a strong recovery in the market, and it is good to see that the crisis seems to be resolving and we are in a much stronger position now as a sector and as a hotel company in Egypt. Moreover, we are looking forward to adding more growth and further strengthening our footprint with more hotels and exploring new opportunities.

Finally, I also think that Egypt is one of the most important growing markets today and is one of our key growth markets for the region.

In your opinion, how has the floatation affected tourism in Egypt?

I think it has had a positive effect on the tourism industry in Egypt, as it became more affordable. I also think it can support domestic tourism.

What should Egypt do to attract more tourists?

I think it is important to ensure the diversity of the incoming tourists. It is also important to have the right products in the right location in order to attract different segments at different price points.

It is also essential to have strong brands in order to give the international tourism market the comfort and the quality, in terms of services and operations.

Egypt also needs to ensure the efficiency of the transport infrastructure that connects the airports to the new touristic destinations in Egypt.

Moreover, we need to ensure that the employees in the hotels understand and can deliver international- standard services. What is even more important that touristic agencies or hotels owners should guarantee a good culture and understanding of the tourism sector within their companies.

I need to highlight in this context that Hilton was recognised as number one work place by Fortune Magazine.

Over and above, we believe if employees are happy, then this happiness will be reflected on the guests, which will subsequently lead to their differentiation in the competition, and to strong performance in revenues, which will lead to a strong investment environment.

On another matter, I need to mention that what Egypt is doing now in terms of the e-visa is good, as it will make access to Egypt both cheaper and easier.

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Mariout Hills to establish 1st sustainable hotel in North Coast https://wwww.dailynewssegypt.com/2019/07/15/mariout-hills-to-establish-1st-sustainable-hotel-in-north-coast/ Mon, 15 Jul 2019 07:20:29 +0000 https://www.dailynewsegypt.com/?p=702707 Hotel’s first phase costs EGP 300m, expected to be completed in July 2020, says Mariout Hills chairperson

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Mariout Hills Group announced on Sunday that the ministries of tourism and environment have granted the company a license to establish and operate the first sustainable hotel in the North Coast.

This will be the first hotel of its kind in Egypt as part of the state plan to support sustainable development projects.

Commenting on this, Ahmed Hassan, chairperson of Mariout Hills Developments and a specialist in sustainable cities, said that the hotel represents a qualitative leap for the North Coast.

He mentioned that it would be the first investment project in the field of sustainable development that will be open throughout the year, pointing out that all the infrastructure work of the hotel is environment-friendly from construction to services.

Hassan explained that the hotel is divided into 200 hotel houses designed to attract European tourists by 70% and Egyptians by 30%, he noted that the hotel is located in the kilo of 83 in the North Coast.

Concerning the project’s cost, Hassan noted that the first phase will cost about EGP 300m, while the second phase costs about EGP 1bn.

He mentioned that the first phase is expected to be completed by July 2020 and the whole project by 2023.

The chairperson confirmed that the hotel is supported by a modern and advanced farm for the production of organic food to reduce pollution, and includes new services in Egypt and North Africa.

Notably, Mariout Hills started implementing the first phase of the first sustainable “eco-city” in Egypt. That will include the hotel with all its services including the health and wellness area for the elderly and Alzheimer’s patients, as well as the area of children’s camps, recreational forests, and educational workshops. There will also be a racing track for electric cars, commercial centres, and an organic farm.

Moreover, Hassan announced that Mariout Hills has recently contracted long term contracts with

several European tour operators to organise European tourists’ trips to the city throughout the year.

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