Nayera Yasser

290 Articles

Advertising Area






Latest by Nayera Yasser


‘Unty’: An exclusive army of dreamers

Omar Mobarek is a young local advocate of this rising style. Over the course of seven different collections, Mobarek has built a community of young individuals through Unty that seek to stand out from the crowd, artistically and fashionably

Nayera Yasser

Café Up: Coffee on wheels

We wanted to set an example of proper minor projects powered by youth. We really hope that the country will help such initiatives in the future, says co-founder

Nayera Yasser

‘Fashion Talk’ begins a new era of proactive events

For the first time in Egypt, the country’s top fashion insiders have gathered  to discuss aspects of the industry. Fashion Talk is a new project that aims to support one of Egypt’s most flourishing industries by inviting unique guests to discussions. The newly commenced project is Bazarna’s way to support the industry through a series …

Nayera Yasser

Passion for Fashion: A celebration of Italian Fashion Academy’s newest talents

 Starting a career in fashion might have gotten easier in the past two years with the emergence of an increasingly vital fashion infrastructure in Cairo. Cairo now hosts several educational entities and specialised platforms that support emerging designers. However despite the increasing support, a designer’s first runway show is one of the things that will …

Nayera Yasser

gallery

In Pictures: Egypt celebrates New Year with joy and spirituality

  While the rest of the world celebrated the New Year with copious amounts of fireworks, Egypt chose to welcome 2016 in a different fashion. From church masses, to hiking trips in the wilderness, and Santa-themed marathons; the country was truly a beacon of joy during the year’s very first hours. A group of young …

Nayera Yasser

Deana Shaaban and Fairmont Nile City redefine Christmas with fashion

Earlier this month, one extraordinary designer and visionary manager and a relentless team spent seven consecutive nights planning and executing what could be categorised as a major first in Egypt. From the endless hours of sewing to numerous ladder climbs, they continued to push their vision closer to reality. Fashion designer Deana Shaaban joined hands …

Nayera Yasser

Wife seeks justice for facial disfigurement

Amal Mandour, a single mother, woke up to what seemed like a good day. She had nothing to do that day but a normal family visit; her ex-husband’s sister has been calling relentlessly asking to see her kids. She could never have expected that she would be spending the night in a hospital due to …

Nayera Yasser

BCBGMAXAZRIA opens new branch in Egypt

She is classy, sophisticated, and timeless. BCBGMAXAZRIA’s woman is somebody who knows fashion and understands the rules of runways and trends. The pioneering brand has been aiding women in looking their best for decades worldwide. In November, the brand and the capital’s fashion fanatics celebrated the latest expansion after the opening of the second BCBGMAXAZRIA …

Nayera Yasser