Fashion design is a language that has managed to transcend all boundaries for many centuries. While people use fashion every day to represent their characters and personalities, designers use it as a creative tool for a higher level of expression.
With that in mind, it is no surprise that designers often flock toward prestigious events to not only showcase their work, but also to come in contact with different creative ideas from around the world.
Pitti Uomo is one of the most prominent and well-established platforms that celebrates men’s clothing and accessories. Based in Florence, Italy, only the best brands are hand selected from around the world to join the festivities.
This year, a home-grown brand managed to cement its presence in the international event. Huwa packed its oriental aesthetic and Egyptian heritage only to spread it across Florence.
Being the first Egyptian brand to participate in this event gave Huwa unprecedented recognition in the local market as well as an eye-opening experience while being surrounded by the world’s top-notch titles.
Created back in 1972, Pitti Uomo is the global crossroads for trends, new ideas, and a well-known launch pad of innovative men’s fashion and lifestyle projects. This year, Pitti Uomo had 30,000 visitors in total, 1,770 brands, and over 18,500 buyers from 100 foreign countries.
Huwa choose to display a selection of their latest SS’19 collection, ‘Astrology’. The metaphoric collection subtly redefines the famous zodiac signs through focusing on the characteristics of each horoscope. The collection includes necklaces, lapel pins, and cufflinks. Meanwhile, the brand also showcased pieces from their previous best-selling collections: ‘Kings and Crowns and Sandstorm.’
Constantly striving to create unique pieces to style men’s everyday corporate and casual attire, Huwa’s pieces accentuate a man’s sense of style.