Informa Egypt, part of Informa PLC, the international academic publishing, exhibitions, events, and business intelligence group, announced on Saturday a series of exhibition investments and reaffirmed its commitment to the Egyptian market.
The group’s latest investments included wholly purchasing six exhibitions currently being co-organised with local partners: MediConex, PharmaConex, and Africa Food Manufacturing from Arab African Conferences and Exhibitions (ACE), Electricx, Solar-Tec, and Mefsec from Egytec Engineering.
To coincide with the expansion and to lead the enlarged company, Egyptian national Hany Khafagy was appointed as general manager of Informa Egypt.
Khafagy said that there has not been a better time to join Informa and that the company aspires to partner with local organisers to add to its global portfolio of events such as Middle East Electricity, Cityscape, and Arab Health.
“We attract more than 150,000 professional attendees to our exhibitions in Egypt annually, of which more than 10% are international. Exhibitor attendees participate from countries with strong trade links to Egypt, such as Brazil and India, and from manufacturing powerhouses such as China and Turkey,” added Khafagy.
Following the recent full acquisition of Egypt’s leading healthcare, medical, pharmaceutical, and food manufacturing events from Cairo-based exhibition and conference organiser ACE, Alaa Dardir, CEO of ACE, commented that the acquisition will help to attract global players, especially since that healthcare, pharmaceuticals, and food processing sectors play a pivotal role in Egypt’s economy.
Meanwhile, Amr Shawky, chairperson of Egytec, echoed that sentiment, saying, “Egytec’s official sale of the Electricx portfolio of events to Informa Egypt follows four years of working closely together to grow the portfolio to become Egypt’s most important power and energy platform.”