The Egyptian market is seeing strong competition among major brands in the smartphone industry. Yet, Samsung dominates the largest stake of market sales, with a share of 42% at the end of 2017, according to Statista. This share is 4% lower than 2016 and it seems this drop will not be the last.
GfK Business Manager Karim Masara said the Egyptian market is seeing strong competition among phone makers, while new brands enter the market, the latest of which is China’s Soda.
He added that new companies will work to gain larger market shares in Egypt, while chances for growth are lower than the competition for new shares, as the market is expected to grow by under 2%. Hence, new companies will increase their market shares at the expense of larger companies such as Samsung. “This is a change that happens in any market,” Masara explained.
GfK had projected smartphones sales in Egypt to grow by 2%, especially after the 2016 decline in sales, which reached 6% on the backdrop of the floatation of the national currency in November 2016. At the same time, companies are interested in making sales achievements, and to that end, are working on tweaking their smartphones according to user trends.