Brand Finance indicated that Huawei retains the top spot in the table with a brand value of $25bn after growing 28%. The Chinese giant persevered with its efforts to raise its brand profile worldwide. After successfully implementing global marketing campaigns, which include celebrity endorsements, its brand recognition subsequently increased to 81% in 2016, up from 76% in 2015, according to an IPSOS survey.
Cisco brand came in second on the league table, with an estimated brand value of $20.7bn, up from $19.1bn last year, growing by 8%.
Qualcomm was the fastest growing telecom infrastructure brand, rising 65% in value to $6.8bn. The continued success and development of the brand’s Snapdragon mobile processor products indicates the positive direction in which the brand is headed. However, legal disputes with Apple regarding allegations that Qualcomm receives unnecessary royalties as a result of charging based on handset retail prices casts doubt on the brand’s strong performance. Qualcomm was ranked third on the list with an estimated brand valued at $6.8bn, up 65% from $4.1bn last year.
Ericson ranked fourth on the list with a brand worth $5bn, down by 47% from $9.4bn in 2016. Nokia followed in fifth with a brand valued at $4.9bn, up from $3bn last year.
ZTE from China ranked sixth in terms of brand value, with an estimated worth of $2.8bn, down slightly from $2.9bn in 2016.
Corning came in seventh with a brand value of $1.6bn, down from $1.8bn last year, while Harris came in eighth with a brand valued at $1.3bn, up from $1.2bn last year.
Jumier came in ninth with a value of $1.2bn, up from $1.1bn in 2016, while China ComService followed at the tail with a value of $1bn.