The Egyptian market is one of the most important markets in the Middle East for the Lenovo company, where growth opportunities are rapid, especially that there are more than 90 million subscribers to mobile services in the country, and smartphone acquisition accounts for 50-60% of the market’s sales, which indicates an opportunity for growth, according to Sharif Salem, director of smartphone sales at Lenovo Egypt.
According to one of the specialised research institutions. The company occupied the third position in terms of sales and the second position in the United Arab Emirates (UAE) market with a market share representing 22.4%. In the Brazilian market, the company also occupied the second position with a market share of 21.8%. The company is also considered one of the five largest companies selling mobile phones in India with a market share of 9.9%.
Despite the decline in market sales during the first months of 2017 compared to the same period in 2016, the Egyptian market is still retaining growth opportunities, and the market is also expected to grow by the end of this year, Salem added.
“We are one of the companies that have a very good layout in the models we offer. Our mobile phones are mostly equipped with 4G services. About 80-85% of our products support 4G services, and we are working on the launch of 4G devices that support 4G services with good quality and competitive prices, all of which do not exceed EGP 1,500.”
Salem added that “the company exists in 160 countries and employs 55,000 employees. Our sales are worth $45bn. We sell about 80 million devices annually. We occupied the first position in terms of computer sales for the third year in a row.”