Hyundai’s sixth generation Elantra has been named as best new small sedan at the prestigious Middle East Car of the Year (MECOTY) awards for 2016. Selected by a jury of 12 leading motoring writers from across the GCC and Levant, the MECOTY awards are the most comprehensive, independent awards for car manufactures in the Middle East.
The Elantra was named ahead of joint-finalist in the small sedan category, the VW Jetta, while the Hyundai Tucson was among the finalists for small SUV. The MECOTY awards were announced during a gala event at the Abu Dhabi National Exhibition Centre on 31 March.
“This is a great achievement for Hyundai; the excellence of our products has been recognised among our peers,” said Jin ‘James’ Kim, vice president and head of Hyundai Africa and Middle East. “Hyundai models lead their segments in several Middle Eastern markets, with customers consistently making us their first choice for quality, service and value. Winning at these awards, which are exclusively for cars sold in the Middle East, and judged by experts based in the Middle East, is an honour both for Hyundai as a company, and for the distributors who have worked so hard in building our success.”
“Hyundai and Elantra are both names that buyers have trusted for many years, known for providing reliable, enjoyable, and safe motoring,” said Kim. “Maintaining a commitment to a model over successive generations is a demonstration of faith in our products.”