The Mondelez chocolate company has launched a new production-line under the name of “Marvellous Creations”, according to Bassil Abul-Ata, Managing Director of Mondelez Egypt & Mashreq.
“We guarantee the taste is the same in every country, as we deal with professional and trustworthy suppliers,” Abul-Ata. “In addition, we plan to cooperate with other Egyptian suppliers in the future.”
Mondelez Egypt exports about 40% of its products to 22 countries in the region including the GCC, Abul-Ata said.
Speaking at a round table discussion on Wednesday, Abul-Ata said that the company has invested EGP 1bn during the last five years.
Sherien Ezzat Hassaballah, Mondelez Chocolate North Africa Senior Category Manager, said that Momdelez’s Cadbury Dairy Milk is a market leader in Egypt achieving a value share of of 40% on the domestic market.
Meanwhile, Cadbury Dairy Milk represents approximately 25% of the Egyptian Chocolate market. In 2013, Mondelez launched ‘Bubbly’ chocolate, and in two years it achieved a market share of 4% representing around 15% of total Cadbury Dairy Milk Chocolate share in Egypt, according to Hassaballah.
Hassaballah added that ‘Marvellous Creations’ product achieved great success in both England and Australia and she hopes that Marvellous Creations would surpass the success of Bubbly in Egypt and the region.
“The marketing campaign for Marvellous Creations targets Egyptian Consumers through TV advertisements and street banners, websites and social media outlets, reaching EGP 35 m” she said.
Mondelez is a leading international company in the manufacture of high quality products and a well-known global leader in chocolate, biscuits, chewing gum, candy, drinks, and coffee products. It includes brands such as Cadbury, Cadbury Dairy Milk, Jacobs coffee, Nabisco, Oreo, powdered Tang drinks, and Trident.
Mondelēz international is one of the 500 top companies on Standard & Poor’s list, and on a list of 100 companies on the NASDAQ Stock Market. The company has achieved revenues of nearly $34bn in 2014.