Consumer and shopper behaviour insights firm Kantar Worldpanel announced the launch of a consumer panel in Egypt to analyse consumer and shopper behaviours in Egypt for its clients.
“With the third largest population and economy on the continent, Egypt is an important market for local FMCG companies and also for the global ones who are seeking international growth opportunities,” the company said.
“Kantar Worldpanel will measure, explain and advise their clients on consumer and shopper behaviour in Egypt by a best in class national household panel,” it added.
The company has formed an alliance with market research company TNS to help with its expansion plans in the African continent.
The firm stated that it will be able to understand consumers in both urban and rural areas in Egypt.
“Egypt is the third largest economy in Africa with a population that is set to exceed one hundred million people by 2030,” said Glocal CEO of Kantar WorldPanel Josep Montserrat. “This makes it an important market for all FMCG companies and represents a significant business opportunity.”
Kantar Worldpanel pointed out it is adopting a tailored methodology to collect the required information that targets the capturing of accurate measurement. It stated that the first dataset on Egypt would be available by the January 2015.
“By combining robust samples, tailored data collection and on-the-ground interviews, this partnership will generate a clear and accurate picture of consumer behaviour,” CEO of TNS in North Africa Tamer El-Naggar said.