Azadea Group has signed an agreement with Egypt’s Mall of Arabia to open a series of fashion and food outlets, according to a statement on AMEinfo.com.
The move will expand the group’s retail network in Cairo, following the opening of outlets for several of their brands earlier in the year.
The outlets at Mall of Arabia are planned to open during the first quarter of 2011 and include Zara, Zara Home, Massimo Dutti, Uterque, Bershka, Pull and Bear, Stradivarius, Oysho and Paul.
“We are very keen on expanding our operations in Egypt and our agreement with Mall of Arabia falls under this direction,” stated Said Daher, CEO of Azadea Group Holding SAL.
To date, Azadea Group operates in Egypt around 10 international franchised brands across clothing, accessories, food, multimedia and home furnishings. The group has been representing franchised brands for more than 25 years in the Middle East and North Africa.
The company operates 350 stores in 11 markets including the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan, Lebanon and Romania.